Sustainability assessments should be based on financial and non-financial indicators. To describe the financial situation of companies and to calculate the actual economic profit of a company, the Economic Value Added methodology appears as a suitable solution. The aim of the paper is to apply the Economic Value Added methodology to real-life corporate data and present the company’s value through a case study. This study is based on information that was gathered through an extensive literature review (research publications and research studies (documents) about sustainability, corporate social responsibility, Sustainable Value concept, and Economic Value Added (EVA) methodology; and the company’s financial statements with notes of the selected company) using Internet and research databases and the author’s own experience. Methods of analysis, comparison, selection, abstraction, induction, deduction, determination, and statistics were used. In addition to the positives, this evaluation method also has negatives, including limitations (problems) in measuring a company’s value.

Nowadays we can run across various applications of modern technologies in all areas of social life. One of these applications is also an eye tracking technology that helps to answer questions related to human-computer interaction. Through the eye tracking technology we have tried to find out how primary school students perceive well-known comics characters with whom they come into contact through various information and communication technologies. Such a study is important in order to determine to which superhero characteristics children tend to be more inclined. Another reason why we decided to focus on this research is that there are currently no publications dealing with the issue. The main conclusion drawn from this research is the fact that primary school students are mainly interested in the positive characters of superheroes, but there are some other features that influence the perception of children, for example the colourful appearance of the character or the interesting equipment the character uses.