The main objective of this study was to determine the behavior of the Polish consumer of organic products during the COVID-19 pandemic and to identify preferred channels of distribution of organic products in the situation of restricted freedom of movement as well as to assess what information displayed on the labels of organic food was most important to the customer. The research was conducted on a sample of 1108 respondents with the use of CAWI technique collected in an online survey carried out in February–August 2020. To analyze the obtained results, cluster analysis, linear regression model and duplication method were used to verify the substitute channels for purchasing organic goods. The pandemic has intensified the health value of consumers when making decisions about choosing food products. Consumers are sensitive shoppers who read the content of the labels and pay attention to the ingredients of the products they buy. The price is also of significant importance for consumers; however, it is less important than, for example, the expiration date of the purchased product. With the use of PCA analysis, it was possible to identify 18 factors that could be divided into three segments: marketing, practical and sensory. The proposed factors, according to the respondents, had an effect on the purchase of organic products by Polish consumers. Regarding the preferred purchasing channels, the Internet is becoming more and more important. Almost one-quarter of the respondents confirmed that they bought organic products via the above-mentioned distribution channel. Nearly 17% of the surveyed consumers considered the Internet to be an alternative way of doing their shopping. The results obtained in the research can be used in the sector of organic food producers to design marketing strategies and to adapt their offer to the proposed four groups of purchasers of organic products: eco-activists, eco-dietitians, eco-traditionalists, eco-innovators.

In recent years, food security—defined as the economic and physical availability of food—has become a topic of particular importance to European countries, including Poland. In the European Union, the production volume of protein raw materials has failed to meet the demand for many years now. The deficiency reaches 60–80% of protein raw material and is covered by imported goods, primarily including soya bean meal sourced from the Americas. This type of dependency could pose a threat to food security in Poland and in many other EU countries. The main purpose of this paper was to identify the condition of the market for vegetable protein feed around the world, in the EU and in Poland and to use the example of Poland to indicate the economic and environmental consequences of globalization processes affecting the feed industry. An attempt was also made to determine the impact of these processes on sustainable development and on self-sufficiency in vegetable proteins. As a source of information, this study relied on numeric data from databases delivered by the FAO, FEFAC, Alltech, Oil World, Central Statistical Office and the Institute of Agricultural and Food Economics—the National Research Institute. The study period was 2010–2018. The methodology proposed by Chechelski was used to assess the globalization process in the Polish feed industry. Primary data used to meet the objective defined above were retrieved from empirical studies carried out with 180 selected farms from all over the country and 74 feed factories. One of the conclusions is that the globalization process in the Polish market for vegetable protein feed resulted in changing the feed production technology by marginalizing the use of native sources of plant protein. As the farmers lack interest in cultivating these plants, they cannot reap the natural benefits derived from them. From the perspective of environmental impacts, this perturbs the sustainable agriculture concept.

The purpose of this paper is to verify the knowledge that is useful for legume producers in relation to consumers’ eating habits in the field of legume products. According to experts, leguminous products have a positive effect on human health. The tendency towards healthy eating habits is also associated with the idea of sustainable consumption. The authors have attempted to combine these two trends. The main goal was to determine, among consumers, the level of knowledge about legumes, product purchase motives, and preferred places of purchase. This study was carried out with the use of an authorial questionnaire. In total, 1067 respondents from all regions of Poland participated in the study. The Statistica 13.1PL programme was used for statistical analyses. Methods used: descriptive statistics, discriminant analysis and linear regression analysis. With the aid of the conducted analyses, it was possible to determine that peas, beans, soybeans and lentils are the most recognised and most frequently consumed products (in various configurations) among the residents of the studied groups. The most important motives for their purchase among the surveyed consumers were “flavour”, “price” and the fact that these products can be an alternative to meat products and contain a lot of protein and fibre. The purchase channels that legume product producers must pay attention to are large-area shops and online sales. Sustainable consumption awareness for the consumers of legume products is best defined by a variable in the regression equation—“no harmful substances used during its production”. The legume products market has not yet flourished in Poland. The products are an excellent alternative to meat products due to their high protein content. Pro-health education has a measurable effect and consumer awareness is growing. Producers should use this knowledge by emphasising, in the promotion of products, that the products are produced in accordance with the idea of sustainable development, without the use of harmful substances, and that no means are used to extend the shelf life.

Today, with easy access to information, people are aware of the health benefits of pulses and their significant role in sustainable consumption. Despite this, the consumption of pulses still remains low in many developed and developing countries. The authors of the study attempted to fill the gaps in knowledge about determinants that influence the consumption of pulses. The study was conducted to identify the motives and barriers which, according to a consumer, influence the level of consumption of pulses. An attempt was made to determine to what extent a consumer is influenced by culinary trends (using the multiple linear regression equation). The survey was conducted on a sample of 1067 Polish respondents. The sample was representative and selected to reflect the social demographic distribution of the respondents. In the research, descriptive statistics were used, as well as a t-test, linear regression statistics, and discriminant function analysis. Pulses are more often considered by women to be healthy and nutritious products as well as a good alternative to meat products. The price of pulses products is very important. Men also consider those qualities to be encouraging to consume pulses, but to a lesser extent than women. The lack of knowledge and skills to prepare tasty meals from pulses is one of the most important barriers which, both in the case of women and men, prevents consumers from eating pulses more often. Identified types of diets of the respondents in the research sample showed differences in the regularity of consumption of different selected pulse products. The obtained results indicated that Polish consumers are influenced by other cuisines of the world in their preferences. The most influential cuisines were the Middle Eastern and Mediterranean, with a variety of dishes that are prepared based on pulse products. It should be emphasized that to increase the consumption of pulses, it is necessary to continue educating society through various channels, e.g., culinary, health, information programs, or by inviting celebrities who enjoy the great trust of the society to take part in the advertisement.

High prices of organic food are the main obstacle to the growth of the demand for organic food. This study’s main objective was to quantify the size of the gap between consumers’ willingness to pay more for organic food and the actual price premiums for organic food in Poland. Therefore, a two-step research study was undertaken. In order to identify barriers to the growth of organic food consumption and the perception of organic food prices, a survey based on an online questionnaire of 516 respondents was conducted. To determine price premiums of organic food, prices of organic and conventional food were quoted in 45 retail outlets offering organic and conventional food located in the Poznań agglomeration between October 2022 and June 2023. This research demonstrated a low acceptance of the high prices of organic food among consumers (only 14% of the investigated consumers were willing to pay more than 40% for organic food). On the other hand, the price premiums ranged between 35% and over 270%. To reduce the divergence, the measures supporting organic market development should be intensified with the simultaneous further involvement of supermarket chains. Along with these activities, the promotion of organic food ought to be carried out, considering that, as this research shows, men have fewer positive perceptions of organic food and, therefore, they should be targeted in the promotion measures.

The purpose of this paper was to determine the profile of dairy product consumers in the organic market. The study was based on a survey questionnaire developed by the author and administered to a total of 1,108 respondents. The statistical analysis (including descriptive statistics, the analysis of the discriminative function and the Chi2 test was performed with the use of Statistica 13.1 PL. The respondents’ gender was the factor behind the differences in how they behaved. The consumers indicated the channels they rely upon to find information on organic dairy products; in addition to trusting the opinions of their family members and experts, they also use web platforms. Further, they specified their preferred locations for buying favorite products during the pandemic: specialized organic food shops, large distribution chains and online stores. These outcomes will help in identifying target consumer segments and information channels for specific information and advertising messages. They also form an important resource for developing some potential strategies which the supply chain stakeholders could implement to promote organic consumption of dairy products. This study identifies consumers’ preferred dairy products; motives for purchasing organic dairy products; barriers that consumers believe exist in the market; sources of knowledge about products purchased by consumers; and consumers’ preferred channels for purchasing organic dairy products. To the best of the author’s knowledge, this is the first study of dairy product consumers in the organic market in Poland.