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Data science has established itself as a discipline of study in the new technological paradigm of the 21st century. Customer data and metadata are not only unique opportunities for companies that are interested in collecting, processing, and elaborating useful information for customer-centric business management. They are also starting to feed other disciplines, such as industry and computer engineering, which are developing new ways of organising information and intelligent response, where significant technological advances in facial, sensory, text, voice, and image recognition are constantly emerging, with response capabilities ever closer to human thinking. From this continuous interaction emerges a new asset for companies: knowledge. Thus, science applied to data is consolidating as an opportunity for companies in customer loyalty and retention by being able to include a relevant aspect in human relations such as warmth and empathy, basis of marketing 5.0, oriented once again towards human relations, from a virtual existence and total digitalisation.
M Dolores Méndez-Aparicio; María Pilar Martínez-Ruiz; Alicia Izquierdo-Yusta; Ana Isabel Jiménez-Zarco. Studying Customer Experience and Retention Using Applied Data Science and Artificial Intelligence. Advances in Business Information Systems and Analytics 2021, 192 -222.
AMA StyleM Dolores Méndez-Aparicio, María Pilar Martínez-Ruiz, Alicia Izquierdo-Yusta, Ana Isabel Jiménez-Zarco. Studying Customer Experience and Retention Using Applied Data Science and Artificial Intelligence. Advances in Business Information Systems and Analytics. 2021; ():192-222.
Chicago/Turabian StyleM Dolores Méndez-Aparicio; María Pilar Martínez-Ruiz; Alicia Izquierdo-Yusta; Ana Isabel Jiménez-Zarco. 2021. "Studying Customer Experience and Retention Using Applied Data Science and Artificial Intelligence." Advances in Business Information Systems and Analytics , no. : 192-222.
This paper analyzes the effects of: (i) Food values on their related benefits (hedonic and utilitarian); (ii) both kinds of benefits on attitudes toward eating hamburgers; and (iii) attitudes on purchase intention. To this end, we adapted the food values scale to the context of fast-food hamburger restaurants. Data were collected from a survey of 512 Mexican consumers and analyzed using structural equation modeling (SEM). The results show that the strongest influences are those exerted by food values, first, on hedonic benefits and, second, on utilitarian benefits. In contrast, the weakest influence is that exerted by utilitarian benefits on attitudes, followed by that exerted by hedonic benefits on attitudes. Among other findings, this study highlights the importance consumers give to the taste and safety of food, as well as the greater importance given to hedonic benefits compared to utilitarian ones. These findings have several important implications for managers in the industry.
Héctor Pérez-Villarreal; María Martínez-Ruiz; Alicia Izquierdo-Yusta; Carmen Gómez-Cantó. Food Values, Benefits and Their Influence on Attitudes and Purchase Intention: Evidence Obtained at Fast-Food Hamburger Restaurants. Sustainability 2020, 12, 7749 .
AMA StyleHéctor Pérez-Villarreal, María Martínez-Ruiz, Alicia Izquierdo-Yusta, Carmen Gómez-Cantó. Food Values, Benefits and Their Influence on Attitudes and Purchase Intention: Evidence Obtained at Fast-Food Hamburger Restaurants. Sustainability. 2020; 12 (18):7749.
Chicago/Turabian StyleHéctor Pérez-Villarreal; María Martínez-Ruiz; Alicia Izquierdo-Yusta; Carmen Gómez-Cantó. 2020. "Food Values, Benefits and Their Influence on Attitudes and Purchase Intention: Evidence Obtained at Fast-Food Hamburger Restaurants." Sustainability 12, no. 18: 7749.
Currently universities need to be competitive. The current environment forces universities to design strategies where the student becomes the center of their activity. Elements such as student satisfaction become key performance indicators of the strategy, so that universities are required to establish metrics that make it possible to measure the level of performance achieved based on the objectives they had previously set. In order to verify it, through a series of dimensions that measure the satisfaction of the teaching-learning process, a scale has been proposed to measure satisfaction. To confirm the consistency of the proposed scale, the reliability and validity indicators of the same were verified. The selected sample corresponds to university students studying undergraduate and master’s degrees in the online mode. Results obtained show the importance of correctly setting the objectives and contents of the different subjects that make up the curricula of each grade, as well as the outstanding role that the teacher has in said process.
Alicia Izquierdo-Yusta; Ana Isabel Jiménez-Zarco; Inés González-González; Carmen Gómez-Cantó. KPI FOR STUDENTS SATISFACTION MEASUREMENT AS AN INDICATOR OF UNIVERSITY MANAGEMENT. Journal of Management and Business Education 2020, 3, 108 -128.
AMA StyleAlicia Izquierdo-Yusta, Ana Isabel Jiménez-Zarco, Inés González-González, Carmen Gómez-Cantó. KPI FOR STUDENTS SATISFACTION MEASUREMENT AS AN INDICATOR OF UNIVERSITY MANAGEMENT. Journal of Management and Business Education. 2020; 3 (2):108-128.
Chicago/Turabian StyleAlicia Izquierdo-Yusta; Ana Isabel Jiménez-Zarco; Inés González-González; Carmen Gómez-Cantó. 2020. "KPI FOR STUDENTS SATISFACTION MEASUREMENT AS AN INDICATOR OF UNIVERSITY MANAGEMENT." Journal of Management and Business Education 3, no. 2: 108-128.
A destination’s image is a critical factor in tourists’ perceptions and evaluations of said destination. This paper analyzes the formation of the tourist destination image of Segóbriga Archeological Park, a cultural destination located in the province of Cuenca (Spain) that holds great heritage value. To this end, the paper adopted a multidimensional approach and used PLS-SEM to analyze the destination image, taking into account not only its cognitive and affective components, but also the unique image component. The latter has received less attention in the literature and is a novel factor among cultural destinations. The results show that this component is essential to the overall image of an archeological destination, but is not influenced by information sources.
Nuria Huete-Alcocer; Maria Pilar Martinez-Ruiz; Víctor Raúl López-Ruiz; Alicia Izquiedo-Yusta. Archeological Tourist Destination Image Formation: Influence of Information Sources on the Cognitive, Affective and Unique Image. Frontiers in Psychology 2019, 10, 1 .
AMA StyleNuria Huete-Alcocer, Maria Pilar Martinez-Ruiz, Víctor Raúl López-Ruiz, Alicia Izquiedo-Yusta. Archeological Tourist Destination Image Formation: Influence of Information Sources on the Cognitive, Affective and Unique Image. Frontiers in Psychology. 2019; 10 ():1.
Chicago/Turabian StyleNuria Huete-Alcocer; Maria Pilar Martinez-Ruiz; Víctor Raúl López-Ruiz; Alicia Izquiedo-Yusta. 2019. "Archeological Tourist Destination Image Formation: Influence of Information Sources on the Cognitive, Affective and Unique Image." Frontiers in Psychology 10, no. : 1.
This research investigated the effect of the food values, positive anticipated emotions, attitude toward the brand, and attitude toward eating a hamburger on purchase intention in fast-food restaurants in Mexico conjointly. The purpose of this study was to discover which variables influenced the consumer´s intention to buy. Data was collected from a survey of 512 Mexicans fast-food consumers. Structural equation modeling was used to test the hypothesized associations. The results showed that food values and positive anticipated emotions absolutely impact the attitude toward the brand, which impacts the purchase intention of the Mexican consumers. Nonetheless, the positive anticipated emotions impact stronger than food values, and the best way to get a purchase intention is toward the attitude of the brand rather than attitude toward eating a hamburger. The authors discussed inferences and suggestions for consumer approaches.
Héctor Hugo Pérez-Villarreal; María Pilar Martínez-Ruiz; Alicia Izquierdo-Yusta. Testing Model of Purchase Intention for Fast Food in Mexico: How do Consumers React to Food Values, Positive Anticipated Emotions, Attitude toward the Brand, and Attitude toward Eating Hamburgers? Foods 2019, 8, 369 .
AMA StyleHéctor Hugo Pérez-Villarreal, María Pilar Martínez-Ruiz, Alicia Izquierdo-Yusta. Testing Model of Purchase Intention for Fast Food in Mexico: How do Consumers React to Food Values, Positive Anticipated Emotions, Attitude toward the Brand, and Attitude toward Eating Hamburgers? Foods. 2019; 8 (9):369.
Chicago/Turabian StyleHéctor Hugo Pérez-Villarreal; María Pilar Martínez-Ruiz; Alicia Izquierdo-Yusta. 2019. "Testing Model of Purchase Intention for Fast Food in Mexico: How do Consumers React to Food Values, Positive Anticipated Emotions, Attitude toward the Brand, and Attitude toward Eating Hamburgers?" Foods 8, no. 9: 369.
Purpose The purpose of this paper is to understand consumers’ behaviour in fast-food restaurants in Spain. To this end, the authors conducted a survey that combined a classification of food values, as proposed in the relevant literature, with a related model that links personal values to behaviour. Design/methodology/approach A sample of 400 consumers was gathered from two different, leading fast-food chains operating in Spain. With these data, respondents were grouped through hierarchical cluster analysis and K-measures, and in accordance with Lusk and Briggeman’s (2009) food values and the food-related lifestyle model. The authors validated these clusters by means of ANOVA and discriminant analysis, which led to useful observations about inter-group differences in consumers’ habits, as well as their satisfaction, trust and loyalty. Findings The results indicate that consumers can be clustered into three groups based their food values assessments: the “mainly utilitarian” group, the “mainly hedonic” group and the “ethical values” group. These groups not only demonstrate diverse habits, but also differ on key variables such as satisfaction, trust and loyalty. Practical implications The authors offer several managerial recommendations for designing and developing segmentation strategies in the fast-food industry. Any such strategies should acknowledge that all consumer groups appear to value restaurants’ efforts to provide them with both hedonic and utilitarian benefits, although the extent varies across groups. Originality/value Among the relevant literature, this research is the only one that examines the existence of distinct consumer groups based on their food values assessments. In addition, this paper analyses inter-group differences in terms of both diverse consumptions habits (frequency of visits, expenditure, etc.) and key marketing variables (satisfaction, trust and loyalty).
Alicia Izquierdo-Yusta; Carmen María Gómez Cantó; Jorge Pelegrín Borondo; María Pilar Martínez-Ruiz. Consumers’ behaviour in fast-food restaurants: a food value perspective from Spain. British Food Journal 2019, 121, 386 -399.
AMA StyleAlicia Izquierdo-Yusta, Carmen María Gómez Cantó, Jorge Pelegrín Borondo, María Pilar Martínez-Ruiz. Consumers’ behaviour in fast-food restaurants: a food value perspective from Spain. British Food Journal. 2019; 121 (2):386-399.
Chicago/Turabian StyleAlicia Izquierdo-Yusta; Carmen María Gómez Cantó; Jorge Pelegrín Borondo; María Pilar Martínez-Ruiz. 2019. "Consumers’ behaviour in fast-food restaurants: a food value perspective from Spain." British Food Journal 121, no. 2: 386-399.
Marketing evolves in parallel with technology. During the last five years, Marketing 3.0 has become the most innovative marketing approach, but of growing, is research focusing on Marketing 4.0: the marketing of big data. Much has been speculated, but academic journals have published little about Marketing 4.0. Maybe, because the total understanding of Marketing 4.0 requires: firstly, a depth knowledge about the evolution of marketing, especially about Marketing 3.0, and secondly, an analysis of how a range of technology –not only the Internet and social media- can be used to design marketing strategies that enhance the brand-consumer relationship. Taking into account how consumers' behavior has been changing since the beginning of this century, this chapter seeks to review Marketing 4.0 concepts, analyzing how big data can be used to enhance the consumer-brand relationship.
Ana Isabel Jiménez-Zarco; Asher Rospigliosi; María Pilar Martínez-Ruiz; Alicia Izquierdo-Yusta. Marketing 4.0. Web Services 2019, 2172 -2195.
AMA StyleAna Isabel Jiménez-Zarco, Asher Rospigliosi, María Pilar Martínez-Ruiz, Alicia Izquierdo-Yusta. Marketing 4.0. Web Services. 2019; ():2172-2195.
Chicago/Turabian StyleAna Isabel Jiménez-Zarco; Asher Rospigliosi; María Pilar Martínez-Ruiz; Alicia Izquierdo-Yusta. 2019. "Marketing 4.0." Web Services , no. : 2172-2195.
This article aims to study the potential of archeology as a tourism resource in the field of cultural tourism, given that good tourism management of archeological sites can attract a larger number of visitors and contribute to the socio-economic development of the areas involved. Specifically, it will examine the role of information sources in the management of such sites, focusing on the case of Segóbriga Archeological Park, Cuenca, Spain. Based on the analysis of the results obtained from surveys of tourists to this destination, this article makes a series of management recommendations concerning the importance of disseminating and promoting this type of tourism resource through various information sources.
Nuria Huete-Alcocer; María Pilar Martínez-Ruiz; Víctor Raúl López-Ruiz; Alicia Izquierdo-Yusta. The Management of Archeological Sites as Tourism Resources. International Journal of Computational Methods in Heritage Science 2018, 2, 97 -111.
AMA StyleNuria Huete-Alcocer, María Pilar Martínez-Ruiz, Víctor Raúl López-Ruiz, Alicia Izquierdo-Yusta. The Management of Archeological Sites as Tourism Resources. International Journal of Computational Methods in Heritage Science. 2018; 2 (2):97-111.
Chicago/Turabian StyleNuria Huete-Alcocer; María Pilar Martínez-Ruiz; Víctor Raúl López-Ruiz; Alicia Izquierdo-Yusta. 2018. "The Management of Archeological Sites as Tourism Resources." International Journal of Computational Methods in Heritage Science 2, no. 2: 97-111.
The growing importance of online channels, social media, and mobile commerce (m-commerce) has given rise to new retail formats, that use only channel used and which have enabled many new consumers to access certain establishments despite geographical barriers. The fashion sector may be one of the most heavily affected by these developments, due to the highly seasonal nature of the products, keen competitive rivalry, widespread reliance on outsourcing, high brand power variety of pricing policies, and strong emotional implications for consumers, who identify with specific brands. This chapter aims at analyzing the main strategies that retail operators are currently following in the industry in order to differentiate from other retailers. A special interest will be placed on the role of the brand, examining how retailers in the industry use private labels as a differentiation resource. The authors also review the case of ASOS, a global retailer which has proven able to adapt to every market, with a view to determining how it has dealt with the myriad challenges involved
Alicia Izquierdo-Yusta; Victoria Labajo; Ana Isabel Jiménez-Zarco; María Pilar Martínez-Ruiz. Online Distribution Strategies. Mobile Commerce 2018, 340 -361.
AMA StyleAlicia Izquierdo-Yusta, Victoria Labajo, Ana Isabel Jiménez-Zarco, María Pilar Martínez-Ruiz. Online Distribution Strategies. Mobile Commerce. 2018; ():340-361.
Chicago/Turabian StyleAlicia Izquierdo-Yusta; Victoria Labajo; Ana Isabel Jiménez-Zarco; María Pilar Martínez-Ruiz. 2018. "Online Distribution Strategies." Mobile Commerce , no. : 340-361.
The growing importance of online channels, social media, and mobile commerce (m-commerce) has given rise to new retail formats, that use only channel used and which have enabled many new consumers to access certain establishments despite geographical barriers. The fashion sector may be one of the most heavily affected by these developments, due to the highly seasonal nature of the products, keen competitive rivalry, widespread reliance on outsourcing, high brand power variety of pricing policies, and strong emotional implications for consumers, who identify with specific brands. This chapter aims at analyzing the main strategies that retail operators are currently following in the industry in order to differentiate from other retailers. A special interest will be placed on the role of the brand, examining how retailers in the industry use private labels as a differentiation resource. The authors also review the case of ASOS, a global retailer which has proven able to adapt to every market, with a view to determining how it has dealt with the myriad challenges involved
Alicia Izquierdo-Yusta; Victoria Labajo; Ana Isabel Jiménez-Zarco; María Pilar Martínez-Ruiz; Information Resources Management Association. Online Distribution Strategies. Fashion and Textiles 2018, 515 -536.
AMA StyleAlicia Izquierdo-Yusta, Victoria Labajo, Ana Isabel Jiménez-Zarco, María Pilar Martínez-Ruiz, Information Resources Management Association. Online Distribution Strategies. Fashion and Textiles. 2018; ():515-536.
Chicago/Turabian StyleAlicia Izquierdo-Yusta; Victoria Labajo; Ana Isabel Jiménez-Zarco; María Pilar Martínez-Ruiz; Information Resources Management Association. 2018. "Online Distribution Strategies." Fashion and Textiles , no. : 515-536.
Omid Kamran-Disfani; Murali K. Mantrala; Alicia Izquierdo-Yusta; María Pilar Martínez-Ruiz. The impact of retail store format on the satisfaction-loyalty link: An empirical investigation. Journal of Business Research 2017, 77, 14 -22.
AMA StyleOmid Kamran-Disfani, Murali K. Mantrala, Alicia Izquierdo-Yusta, María Pilar Martínez-Ruiz. The impact of retail store format on the satisfaction-loyalty link: An empirical investigation. Journal of Business Research. 2017; 77 ():14-22.
Chicago/Turabian StyleOmid Kamran-Disfani; Murali K. Mantrala; Alicia Izquierdo-Yusta; María Pilar Martínez-Ruiz. 2017. "The impact of retail store format on the satisfaction-loyalty link: An empirical investigation." Journal of Business Research 77, no. : 14-22.
Research into permission-based mobile marketing is increasingly common due to the widespread adoption of mobile technology and its use as a communication channel. Yet few studies have attempted to analyze the factors that determine attitudes toward mobile advertising while simultaneously considering: the links among them and consumers’ intentions, behavior and/or cognitive and affective variables simultaneously. The present research therefore sought to deepen understanding of the antecedents and consequences of attitudes toward permission-based mobile advertising. More specifically, it sought to identify the antecedents of attitudes toward mobile advertising and the bridges between these attitudes and consumers’ intentions upon receiving advertising on their mobile devices. To this end, a causal model was proposed and tested with a sample of 612 mobile phone users that was collected from a panel of Spanish adults who receive advertising on their mobile phones in the form of SMS text messages. The structural model used was validated using the partial least squares (PLS) regression technique. The results show that the greatest influence was that exerted by positive emotions on feelings, suggesting that positive emotions have an indirect effect on attitude toward mobile advertising. This influence was even greater than their direct effect. Another important, though less powerful, effect was the influence of attitude on behavioral intentions to receive mobile advertising. In contrast, the influence of cognitive variables on attitude was less relevant.
María Pilar Martínez-Ruiz; Alicia Izquierdo-Yusta; Cristina Olarte-Pascual; Eva Reinares Lara. Do Affective Variables Make a Difference in Consumers Behavior Toward Mobile Advertising? Frontiers in Psychology 2017, 7, 2018 .
AMA StyleMaría Pilar Martínez-Ruiz, Alicia Izquierdo-Yusta, Cristina Olarte-Pascual, Eva Reinares Lara. Do Affective Variables Make a Difference in Consumers Behavior Toward Mobile Advertising? Frontiers in Psychology. 2017; 7 ():2018.
Chicago/Turabian StyleMaría Pilar Martínez-Ruiz; Alicia Izquierdo-Yusta; Cristina Olarte-Pascual; Eva Reinares Lara. 2017. "Do Affective Variables Make a Difference in Consumers Behavior Toward Mobile Advertising?" Frontiers in Psychology 7, no. : 2018.
Marketing evolves in parallel with technology. During the last five years, Marketing 3.0 has become the most innovative marketing approach, but of growing, is research focusing on Marketing 4.0: the marketing of big data. Much has been speculated, but academic journals have published little about Marketing 4.0. Maybe, because the total understanding of Marketing 4.0 requires: firstly, a depth knowledge about the evolution of marketing, especially about Marketing 3.0, and secondly, an analysis of how a range of technology –not only the Internet and social media- can be used to design marketing strategies that enhance the brand-consumer relationship. Taking into account how consumers' behavior has been changing since the beginning of this century, this chapter seeks to review Marketing 4.0 concepts, analyzing how big data can be used to enhance the consumer-brand relationship.
Ana Isabel Jiménez-Zarco; Pericles Asher Rospigliosi; María Pilar Martínez-Ruiz; Alicia Izquierdo-Yusta; Eldon Li; Hans Ruediger Kaufmann; Mohammad Fateh Ali Khan Panni. Marketing 4.0. Advances in Marketing, Customer Relationship Management, and E-Services 2017, 94 -117.
AMA StyleAna Isabel Jiménez-Zarco, Pericles Asher Rospigliosi, María Pilar Martínez-Ruiz, Alicia Izquierdo-Yusta, Eldon Li, Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni. Marketing 4.0. Advances in Marketing, Customer Relationship Management, and E-Services. 2017; ():94-117.
Chicago/Turabian StyleAna Isabel Jiménez-Zarco; Pericles Asher Rospigliosi; María Pilar Martínez-Ruiz; Alicia Izquierdo-Yusta; Eldon Li; Hans Ruediger Kaufmann; Mohammad Fateh Ali Khan Panni. 2017. "Marketing 4.0." Advances in Marketing, Customer Relationship Management, and E-Services , no. : 94-117.
Since their introduction decades ago by retail companies, private labels have passed through several stages of market penetration and customer acceptance. For retailers, private labels have become valuable instruments for image creation and competitive positioning. They also have been a key factor in facilitating internationalization and the decision to expand to other countries. This chapter traces the evolution of private labels, from their origin to the present, placing emphasis on the strategies that retail distributors use to obtain and maintain competitive positions. As an illustration, the authors examine the case of the Tesco grocery retail chain, following it from its establishment in the United Kingdom to its most recent expansion into South Korea. The case demonstrates the role of private labels in the company´s evolution and international expansion and thus reveals the strategies followed in developed versus developing markets. Deep knowledge of customers, enables companies to obtain a lead position in markets and build an image associated with innovation and added value.
María Pilar Martínez-Ruiz; Inés González-González; Ana Isabel Jiménez-Zarco; Alicia Izquierdo-Yusta. Private Labels at the Service of Retailers' Image and Competitive Positioning. Advances in Marketing, Customer Relationship Management, and E-Services 2016, 104 -125.
AMA StyleMaría Pilar Martínez-Ruiz, Inés González-González, Ana Isabel Jiménez-Zarco, Alicia Izquierdo-Yusta. Private Labels at the Service of Retailers' Image and Competitive Positioning. Advances in Marketing, Customer Relationship Management, and E-Services. 2016; ():104-125.
Chicago/Turabian StyleMaría Pilar Martínez-Ruiz; Inés González-González; Ana Isabel Jiménez-Zarco; Alicia Izquierdo-Yusta. 2016. "Private Labels at the Service of Retailers' Image and Competitive Positioning." Advances in Marketing, Customer Relationship Management, and E-Services , no. : 104-125.
The growing importance of online channels, social media, and mobile commerce (m-commerce) has given rise to new retail formats, that use only channel used and which have enabled many new consumers to access certain establishments despite geographical barriers. The fashion sector may be one of the most heavily affected by these developments, due to the highly seasonal nature of the products, keen competitive rivalry, widespread reliance on outsourcing, high brand power variety of pricing policies, and strong emotional implications for consumers, who identify with specific brands. This chapter aims at analyzing the main strategies that retail operators are currently following in the industry in order to differentiate from other retailers. A special interest will be placed on the role of the brand, examining how retailers in the industry use private labels as a differentiation resource. The authors also review the case of ASOS, a global retailer which has proven able to adapt to every market, with a view to determining how it has dealt with the myriad challenges involved
Alicia Izquierdo-Yusta; Victoria Labajo; Ana Isabel Jiménez-Zarco; María Pilar Martínez-Ruiz. Online Distribution Strategies. Advances in Marketing, Customer Relationship Management, and E-Services 2016, 491 -512.
AMA StyleAlicia Izquierdo-Yusta, Victoria Labajo, Ana Isabel Jiménez-Zarco, María Pilar Martínez-Ruiz. Online Distribution Strategies. Advances in Marketing, Customer Relationship Management, and E-Services. 2016; ():491-512.
Chicago/Turabian StyleAlicia Izquierdo-Yusta; Victoria Labajo; Ana Isabel Jiménez-Zarco; María Pilar Martínez-Ruiz. 2016. "Online Distribution Strategies." Advances in Marketing, Customer Relationship Management, and E-Services , no. : 491-512.
Purpose – The purpose of this paper is to analyze the influences of different variables on the dietary adjustment process of international university students. More specifically, the authors investigate how ethnocentrism, perceived risk, and external influences affect their adjustment processes by considering three different temporal stages and exploring adjustment in relation to dietary practices. Design/methodology/approach – After performing an in-depth review of the relevant literature, a structural equation analysis is conducted. This analysis relies on data from a sample of 139 international students enrolled in a Spanish university. Findings – The results reveal that ethnocentrism is significant only in the second stage of the adjustment process. The level of perceived risk decreases during the adjustment process but also depends on the features international students have in common with the host culture; in contrast, external influences are important in all stages. Research limitations/implications – International students should not be treated the same way during different stages of their adjustment. For example, during the first stage, the focus should be on minimizing their perceived risk and guaranteeing a safe environment in which they feel comfortable with buying. The role of the media and the training of salespeople should be highlighted in the second stage of adjustment. Practical implications – The dietary adjustment for this group of short-term migrants is different than other groups, which tend to return to their country of origin. In contrast, international university students try to assimilate the host culture and be part of it. Social implications – In the context of consumption, because international university students are influenced by all constructs detailed in this study, it is necessary to formulate a specific approach for each stage. Originality/value – This research evidences how there is a great opportunity for diverse operators (e.g. universities, food retail chains) to influence the consumption habits of international university students, because they are more receptive than other migrant groups.
María Pilar Martínez-Ruiz; Christian Tirelli; Alicia Izquierdo-Yusta; Ricardo Gómez Ladrón de Guevara. Exploring the adjustment of international university students in relation to dietary practices. British Food Journal 2015, 117, 2947 -2974.
AMA StyleMaría Pilar Martínez-Ruiz, Christian Tirelli, Alicia Izquierdo-Yusta, Ricardo Gómez Ladrón de Guevara. Exploring the adjustment of international university students in relation to dietary practices. British Food Journal. 2015; 117 (12):2947-2974.
Chicago/Turabian StyleMaría Pilar Martínez-Ruiz; Christian Tirelli; Alicia Izquierdo-Yusta; Ricardo Gómez Ladrón de Guevara. 2015. "Exploring the adjustment of international university students in relation to dietary practices." British Food Journal 117, no. 12: 2947-2974.
Purpose – The purpose of this study is to analyse how tourists form the cognitive, affective and unique images of a tourism destination, taking into account that: travellers use user-generated content (UGC) as one of the more important sources of information about the destination, sources of information influence on travellers’ motivation to visit some destination and motivations influence on the dimensions of the destination image. Design/methodology/approach – Taking into account the works of Beerli and Martin (2004), Seabra et al. (2007) and Qu et al. (2011), this paper proposes an integrative model that shows how different types of information sources influence on individuals’ motivations, as well as the different dimensions of the image of the tourist destination are influenced by tourists’ motivations. Moreover, the design and validation of new scales of measures, adapted to the new tourist profile 2.0, is proposed. The model is empirical tested by analysis of 541 national and international tourists, as well as residents in Mallorca: data were analysed using a structural equations model. Findings – The results confirm the strength and robustness of the constructed theoretical model, and contrasting the assumptions made in the work. Likewise, also confirms the validity and adequacy of the proposed new scales of measurement to the current reality of the tourism sector. The principal conclusions obtained are: motivations for visiting a place are influenced by information sources consulted by tourists, among which social media can be included; cognitive image is influenced by travellers’ motivations; and affective image is influenced by cognitive one. From these results, some managerial recommendations are suggested. Research limitations/implications – The present study offers important contributions for both researchers and managers in the field of destination brand image management. At theoretical level, the work provides a deep review of the literature, that has permitted the construction of a strong and robust theoretical model, as well as the design and validation of new measurement tools. Both are designed from the rigour and precision that provides scientific research, allowing the understanding and analysis of the current situation of the tourism sector. On the other hand, the work has important implications on a practical level, providing strategic management and travellers destination marketing organization stakeholders. Originality/value – This study constitutes an initial, but also newness approach to this line of research. The construction of a theoretical model that: contemplates UGC as information source, and considers the direct and moderating relationships between different variables such as information sources, motivations and the various dimensions of the image.
Isabel Llodra-Riera; María Pilar Martínez-Ruiz; Ana Isabel Jiménez-Zarco; Alicia Izquierdo-Yusta. Assessing the influence of social media on tourists’ motivations and image formation of a destination. International Journal of Quality and Service Sciences 2015, 7, 458 -482.
AMA StyleIsabel Llodra-Riera, María Pilar Martínez-Ruiz, Ana Isabel Jiménez-Zarco, Alicia Izquierdo-Yusta. Assessing the influence of social media on tourists’ motivations and image formation of a destination. International Journal of Quality and Service Sciences. 2015; 7 (4):458-482.
Chicago/Turabian StyleIsabel Llodra-Riera; María Pilar Martínez-Ruiz; Ana Isabel Jiménez-Zarco; Alicia Izquierdo-Yusta. 2015. "Assessing the influence of social media on tourists’ motivations and image formation of a destination." International Journal of Quality and Service Sciences 7, no. 4: 458-482.
The effects of ICT use and cooperative learning on new products developed.Study of 287 Spanish SME of the entrepreneur's perception.Co-learning as a source of innovation. The objected of this paper is twofold: on the one side to analyze the role of cooperative learning and information and communication technologies (ICT) use as drivers of new service innovation success. On the other, identify if the nature of the performance indicator used influences on the high and significance of the dependence relationships. For that we analyze a sample of 287 Spanish SME, which in the last two years have developed new service. Also, it is consider that the new service innovation results can be measured in objective terms - abiding by financial measurements - as well as on the basis of the entrepreneur's perception.The results evidence the direct influence of co-learning, as well as the direct, moderating role of the ICT use in obtaining the maximum level of objective and perceived results. Relevant differences can be observed, depending not only the performance indicator used (objective versus subjective) but also on the contribution of each of the variables to obtaining the maximum result and, therefore, their success. The study provides evidence that enable us to offer certain strategic recommendations of interest for the management of small and medium sized companies (SME). This research provides evidence for the necessity of considering explicit measures of results based on subjective indicators such as the entrepreneur's perception.
Ana Isabel Jiménez-Zarco; Inés González-González; María Pilar Martínez-Ruiz; Alicia Izquierdo-Yusta. New service innovation success: Analyzing the influence of performance indicator nature. Computers in Human Behavior 2015, 51, 1024 -1031.
AMA StyleAna Isabel Jiménez-Zarco, Inés González-González, María Pilar Martínez-Ruiz, Alicia Izquierdo-Yusta. New service innovation success: Analyzing the influence of performance indicator nature. Computers in Human Behavior. 2015; 51 ():1024-1031.
Chicago/Turabian StyleAna Isabel Jiménez-Zarco; Inés González-González; María Pilar Martínez-Ruiz; Alicia Izquierdo-Yusta. 2015. "New service innovation success: Analyzing the influence of performance indicator nature." Computers in Human Behavior 51, no. : 1024-1031.
Isabel Llodrà-Riera; María Pilar Martínez-Ruiz; Ana Isabel Jiménez-Zarco; Alicia Izquierdo-Yusta. A multidimensional analysis of the information sources construct and its relevance for destination image formation. Tourism Management 2015, 48, 319 -328.
AMA StyleIsabel Llodrà-Riera, María Pilar Martínez-Ruiz, Ana Isabel Jiménez-Zarco, Alicia Izquierdo-Yusta. A multidimensional analysis of the information sources construct and its relevance for destination image formation. Tourism Management. 2015; 48 ():319-328.
Chicago/Turabian StyleIsabel Llodrà-Riera; María Pilar Martínez-Ruiz; Ana Isabel Jiménez-Zarco; Alicia Izquierdo-Yusta. 2015. "A multidimensional analysis of the information sources construct and its relevance for destination image formation." Tourism Management 48, no. : 319-328.
Alicia Izquierdo-Yusta; Cristina Olarte-Pascual; Eva Reinares-Lara. Attitudes toward mobile advertising among users versus non-users of the mobile Internet. Telematics and Informatics 2015, 32, 355 -366.
AMA StyleAlicia Izquierdo-Yusta, Cristina Olarte-Pascual, Eva Reinares-Lara. Attitudes toward mobile advertising among users versus non-users of the mobile Internet. Telematics and Informatics. 2015; 32 (2):355-366.
Chicago/Turabian StyleAlicia Izquierdo-Yusta; Cristina Olarte-Pascual; Eva Reinares-Lara. 2015. "Attitudes toward mobile advertising among users versus non-users of the mobile Internet." Telematics and Informatics 32, no. 2: 355-366.