Prof. José Luis Vázquez has a PhD in Economy and is a Senior Lecturer in Marketing at the University of Leon as well as Director of the Research Group on Marketing, Territorial Planning and Sustainable Development, Director of the Teaching Innovation Group on Marketing and Operative Research, and Co-Director of the Chair on Sustainable Territories and Local Development. He is also a founder and current President of the International Association on Public and Nonprofit Marketing (IAPNM) and a fellow member of other academic institutions. He is a member of the editorial board of several leading international journals, including the International Review on Public and Nonprofit Marketing, and the Journal of Nonprofit and Public Sector Marketing or the International Journal of Nonprofit and Voluntary Sector Marketing. Regarding Sustainable Production and Consumption, he is the founder and Co-Director of the recently established Observatory on Local Production and Sustainable Consumption.