Dr Irfanuzzaman Khan is an Assistant Professor of Marketing at the Canberra School of Business, University of Canberra. He obtained his Doctoral degree (PhD) in Management from the University of Canberra in 2019. His PhD research primarily focused on the social, technological and ideological drivers impacting health professionals’ and health consumers’ social media usage and acceptance behaviours. Dr Khan’s research interest centres around how social media technologies can be used as means for social support and benefit health consumers and healthcare organisations. His interest in social media technologies extends to his recent research endeavours concerning the benefits and barriers of social media adoption in the healthcare context. Other areas of interest include technology adoption theories, consumer behaviour, halal food marketing and workplace behaviour. He teaches Marketing at both Undergraduate and Postgraduate levels. His teaching specialisation is on Consumer behaviour, Digital marketing and Management information systems.