Combating climate change and mitigating its negative consequences requires enhancing awareness of sustainable development. It is believed the education sector is an excellent trigger for green transformations. In turn, since social media has become a fundamental part of people's everyday lives, they are considered to be an effective tool in engaging the broader audience to green problems. In this view, this paper aims to analyze the social media activity of world-leading green universities in gaining the university community's commitment to sustainable development principles. This study involved text mining, statistical, content, and sentiment analyses to achieve the study aim and answer the following research questions: 1) What is the social media performance of the green universities? 2) What is a difference in the social media parameters used by the green universities involving the academic community and stakeholders to account for environmental issues? The research objects are five top-ranked sustainable universities worldwide according to the UI GreenMetric World University Rankings in 2021 and Sumy State University (as the first Ukrainian university listed by the mentioned above ranking). The study period covers data as of May 10, 2022. The data was retrieved from the analyzed universities' social media sites (Twitter, Facebook, LinkedIn, YouTube, Instagram, etc.). The findings confirmed the research hypothesis that the social media activity of green universities could be a driving force in gaining sustainable development goals and promoting an eco-friendly lifestyle worldwide. Based on the obtained results, the authors provided some recommendations regarding strengthening the universities’ social media activity towards increasing the green awareness of netizens.

The crucial role education plays in fostering sustainable development, moving society toward a more environmentally and socially conscious future, and influencing the attitudes and behaviours of both the present and the future generations are explored in this article. The authors analyse the concept of education for sustainable development (ESD), a transformative learning technique designed to provide individuals and communities with the knowledge, skills, and values necessary to encourage moral behaviour. ESD must be integrated into a number of learning contexts in order to have a full and all-encompassing impact, underscoring the need for interdisciplinary and holistic methods that are considerate of different learning styles, backgrounds, and circumstances. Moreover, the article examines the role of key stakeholders, such as educators, policymakers, and local communities, in designing and implementing transformative learning experiences that foster behavioural change, critical thinking, and social engagement. It discusses the significance of teacher training, curriculum development, and innovative educational resources in nurturing a culture of sustainability and encouraging collective action. Additionally, the article investigates the potential barriers to adopting ESD, including resistance to change, insufficient funding, and a lack of awareness, and proposes strategies for overcoming these challenges. The authors conduct a survey among university students to detect the key challenges of ESD and how to address them from their perspectives.

The purpose of the study is to investigate the employees’ attitudes to CSR practices and reveal the differences in staff perceptions within different groups of responadents. The tasks to be accomplished are: (1) to investigate the differences of CSR perception between males and females; (2) to investigate the differences of CSR perception among representatives of different generations; (3) to investigate the differences of CSR perception among representatives of different sectors of the economy. The online survey was conducted using the authors’ developed research instrument (questionnaire). In total, 129 respondents—employed Latvian citizens—participated in the survey. To assess the influence of age, gender, and other control characteristics in the sample, the authors implemented regression-based moderation analysis in the SPSS environment. The analysis indicated the moderating role of gender in the perception of corporate social responsibility, which appeared to be strong, especially in terms of leveraging business honesty, as a predictor. The sector, too, appeared to be a moderator, though it was much less statistically significant than gender. On the other hand, generation appeared to be an independent and significant predictor of corporate social responsibility perception itself, while its moderating effect was insignificant. The findings in the paper support existing literature in terms of moderating the role of gender, as outlined previously; yet, this research estimated that males value corporate social responsibility higher than females, while our results estimate the opposite. Our research revealed that age (generation) is a significant factor, which defines a personal attitude towards corporate social responsibility, i.e., the older generation values CSR higher than the youngsters. We have not found any correlation between the economic sector and corporate social responsibility perception.

This article provides a practical example of the development of cross-border tourism and its link to achieving sustainable development goals. Greenways (GWs) are successful and recognized initiatives in Western Europe, but have recently also shown development trends in Eastern Europe, notably, in the Baltic Sea Region and Russia. These initiatives improve the quality of life and provide opportunities for sustainable economic activities for the local communities, especially in rural areas, adding value to their natural, cultural, historical and human heritage. The authors studied examples of best practice in scientific literature and practice, encouraging the development of cross-border tourism and GWs in Europe and Russia, in order to further adapt it to other continents. Analyzing the environmental, economic, social and institutional factors in the region and their role in sustainable development, the need for institutional regulation that would allow the development of a wider development of GWs is identified. Research results reveal sustainable development dilemmas of positive socioeconomic effects of GWs and negative environmental effects of increased flows of tourists. Focus groups and expert interviews allowed us to assess the level of various factors contributing to sustainable development and clarify the directions of the future research.

The promotion of innovation and entrepreneurship is a crucial element in advancing economic development, and achieving gender equality within this sphere can significantly contribute to this progress. Despite this, women continue to face numerous challenges in starting and expanding their businesses, including limited access to markets, technology, networks, and financing. Moreover, gender bias and inequality play a significant role in shaping entrepreneurial ecosystems, restricting the opportunities available to women and impeding their capacity for innovation and value creation. This research aims to explore the significance of gender equality in promoting creativity and entrepreneurship, ultimately supporting economic growth. Employing an analysis of earlier studies, the authors examine how entrepreneurship and creativity can be stimulated by gender equality. A key component of this research is the inclusion of interviews with female entrepreneurs to understand the main challenges they face and to gather their suggestions on how these challenges can be addressed. Through these interviews, the study identifies the barriers that women encounter when starting and expanding their businesses. These obstacles not only involve limited access to resources but also encompass deeply entrenched societal norms and biases that disproportionately affect women. Furthermore, the research sheds light on the policies and programs that can help women overcome these challenges and thrive in the entrepreneurial world. The analysis highlights the need for a comprehensive approach that addresses both the supply and demand sides of the issue in order to promote gender equality in entrepreneurship and innovation. This entails combating prejudice and gender bias in the entrepreneurial ecosystem, implementing measures to increase women’s access to markets, technology, and funding, and nurturing an environment that supports women’s growth and development as entrepreneurs. Additionally, the study emphasizes the importance of fostering networks and mentorship opportunities for female entrepreneurs. By connecting women with experienced business professionals and peers, these networks can help them navigate the complex world of entrepreneurship, learn from the experiences of others, and build crucial relationships that can contribute to their business success.

This paper summarizes the arguments and counterarguments within the scientific discussion on the healthcare systems’ transformations towards sustainability, considering COVID-19 pandemic. The paper aims to forecast changes in the healthcare sector’s greenhouse gas emissions of the EU countries. For gaining that purpose, the authors carried out the study in the following logical sequence. Firstly, the bibliometric analysis was conducted based on 2313 publications indexed by Scopus database. The study sample consists of 1995 publications indexed by the keywords such as healthcare, green, carbon and sustainable; and 318 publications – green, carbon-free, covid, pandemic, coronavirus and health. The fields for search are titles, keywords and abstracts. The search was limited to the subject areas such as Social science; Environmental sciences; Business, Management and Accounting; Economics, Econometrics and Finance. The time framework is 2000-2020. The scientific background analysis stated the strong relationship between implementing green innovation in the healthcare system towards gaining sustainable development goals. The obtained results indicated that the COVID-19 requires the decisive green transformation in the economy. Thus, the forecast of greenhouse gas volume from the healthcare activity (human health and social work activities; human health activities; manufacture of basic pharmaceutical products and pharmaceutical preparations) until 2030 was conducted. The methodological tool of this research based on the Autoregressive Integrated Moving Average (ARIMA) model. The software EViews 11 was used to provide empirical calculation. This study involved data of the EU countries such as Hungary, Slovakia, Malta, Denmark and Portugal from 1995 to 2019. The base of data is the EU statistical service Eurostat. Based on the obtained results, the authors concluded that there are still disparities in the healthcare sectors of the EU-countries towards sustainability. Therefore, the authors highlighted the necessity to improve the EU countries’ cohesion policy, which would allow decisively and quickly cooperate to find effective solutions towards developing resilience in the healthcare sector due to implementing green strategies. The authors emphasized that this study’s obtained results could be the base for future investigations devoted to effective green solutions to minimize greenhouse gas emissions from the healthcare activity.