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Tzu-Yi Yang; Nguyen Phuc Nguyen; Wen-Chuan Fu; Chia-Jui Peng. Overview and Analysis of Industry in Vietnam under Taiwan’s Southbound Policy. MANAGEMENT AND ECONOMICS REVIEW 2020, 5, 108 -124.
AMA StyleTzu-Yi Yang, Nguyen Phuc Nguyen, Wen-Chuan Fu, Chia-Jui Peng. Overview and Analysis of Industry in Vietnam under Taiwan’s Southbound Policy. MANAGEMENT AND ECONOMICS REVIEW. 2020; 5 (1):108-124.
Chicago/Turabian StyleTzu-Yi Yang; Nguyen Phuc Nguyen; Wen-Chuan Fu; Chia-Jui Peng. 2020. "Overview and Analysis of Industry in Vietnam under Taiwan’s Southbound Policy." MANAGEMENT AND ECONOMICS REVIEW 5, no. 1: 108-124.
Corporate social responsibility (CSR) has been receiving increasing attention in the international community since the Sustainable Development Goals (SDGs) emphasise effective corporate partnership. CSR is one of the most critical instruments linking corporate activities to the SDGs. Among various stakeholders, consumers can play an essential role in motivating companies to become socially responsible. However, there is little evidence from developing countries about the linkage between CSR and consumers. This paper, therefore, examines the relationship between consumers’ perception of a company’s CSR practices and their attitudes towards and intentions on purchasing its goods with empirical evidence from the Vietnamese food industry. The primary data was collected from 622 consumers using processed food in a self-administered survey in Northern Vietnam. Based on the structural equation modelling (SEM) analysis, this study shows that perception of CSR toward community has the most substantial influence on consumers’ attitude, followed by the perception of CSR toward employees and perception of fair operating practices responsibility. Although Vietnamese consumers have knowledge of the CSR in the food processing industry, their response to either good or bad CSR practices is still insufficient. Hence, the Vietnamese government and civil society should actively intervene to strengthen CSR regulations and enhance consumers’ CSR awareness.
Phuong-Mai Nguyen; Nam D. Vo; Nguyen Phuc Nguyen; Yongshik Choo. Corporate Social Responsibilities of Food Processing Companies in Vietnam from Consumer Perspective. Sustainability 2019, 12, 71 .
AMA StylePhuong-Mai Nguyen, Nam D. Vo, Nguyen Phuc Nguyen, Yongshik Choo. Corporate Social Responsibilities of Food Processing Companies in Vietnam from Consumer Perspective. Sustainability. 2019; 12 (1):71.
Chicago/Turabian StylePhuong-Mai Nguyen; Nam D. Vo; Nguyen Phuc Nguyen; Yongshik Choo. 2019. "Corporate Social Responsibilities of Food Processing Companies in Vietnam from Consumer Perspective." Sustainability 12, no. 1: 71.
Purpose This paper aims to propose and investigate the relationships among the components of brand equity, and examining the effects of these components on overall destination brand equity in Hoi An tourism destination, Vietnam, from the perspective of domestic tourists. Design/methodology/approach Questionnaire data were collected from 319 domestic tourists who have visited Hoi An city. The results of empirical tests using a structural equation model support the research hypotheses. Findings The results indicate that destination brand awareness has significant, positive effects on destination brand image and destination perceived quality; destination brand image has positive influences on destination perceived quality and destination brand loyalty; destination perceived quality has significant, positive impacts on destination brand loyalty; except for destination brand image, the remaining dimensions have positive and direct impacts on overall destination brand equity. Originality/value An integrated model of destination brand equity dimensions and overall destination brand equity was tested in a tourism city in the context of a developing economy. Moreover, relevant implications are provided for destination marketers as to how to improve destination brand equity in the tourism industry.
Vinh Trung Tran; Nguyen Phuc Nguyen; Phuong Thi Kim Tran; Tuan Nien Tran; Thuan Thi Phuong Huynh. Brand equity in a tourism destination: a case study of domestic tourists in Hoi An city, Vietnam. Tourism Review 2019, 74, 704 -720.
AMA StyleVinh Trung Tran, Nguyen Phuc Nguyen, Phuong Thi Kim Tran, Tuan Nien Tran, Thuan Thi Phuong Huynh. Brand equity in a tourism destination: a case study of domestic tourists in Hoi An city, Vietnam. Tourism Review. 2019; 74 (3):704-720.
Chicago/Turabian StyleVinh Trung Tran; Nguyen Phuc Nguyen; Phuong Thi Kim Tran; Tuan Nien Tran; Thuan Thi Phuong Huynh. 2019. "Brand equity in a tourism destination: a case study of domestic tourists in Hoi An city, Vietnam." Tourism Review 74, no. 3: 704-720.
The study aims to propose and investigate the influence of different forms of brand communication through social media (Facebook) on dimensions of brand equity, and then analyse the ways in which such dimensions affect overall brand equity in the case of customers of CGV cinema in Vietnam. The study uses data from 315 customers who visited the Facebook page of CGV Cinemas. The results of the empirical tests using a structural equation model support the hypotheses. The results indicate that: firm-created content has direct and positive effects on brand awareness/association and brand loyalty, but an insignificant influence on perceived quality; user-generated content has a significant influence on brand awareness/association, perceived quality and brand loyalty; and dimensions of brand equity such as brand awareness/association, perceived quality, and brand loyalty have positive significant influences on overall brand equity. Consequently, the relevant implications provide marketers with a better understanding of the effects of each dimension of brand equity on overall brand equity in the cinema industry regarding social media communication.
Tran Trung Vinh; Tran Thi Kim Phuong; Vo Thi Quynh Nga; Nguyen Phuc Nguyen. The effect of social media communication on brand equity through Facebook: evidence from CGV Cinemas, Vietnam. International Journal of Electronic Customer Relationship Management 2019, 12, 143 .
AMA StyleTran Trung Vinh, Tran Thi Kim Phuong, Vo Thi Quynh Nga, Nguyen Phuc Nguyen. The effect of social media communication on brand equity through Facebook: evidence from CGV Cinemas, Vietnam. International Journal of Electronic Customer Relationship Management. 2019; 12 (2):143.
Chicago/Turabian StyleTran Trung Vinh; Tran Thi Kim Phuong; Vo Thi Quynh Nga; Nguyen Phuc Nguyen. 2019. "The effect of social media communication on brand equity through Facebook: evidence from CGV Cinemas, Vietnam." International Journal of Electronic Customer Relationship Management 12, no. 2: 143.
Crude oil imports have significantly impacted many industries in Taiwan’s economy and investment market. This study applies EViews9 statistical software and multiple regression methods to design a model to compare Dubai and Brent crude oil price with trading volumes of 28 major industries in Taiwan. The results show that stocks of most sectorsdcorrelate with Dubai and Brent crude prices. The authors investigate the strength and directional impact of this relationship with oil prices.
Tzu-Yi Yang; Chin-Mei Chou; Yu-Tai Yang; Nguyen Phuc Nguyen. Correlation among the Stocks of 28 Major Industries in Taiwan and Prices of Dubai Crude and Brent Crude. The Journal of Private Equity 2018, 21, 69 -81.
AMA StyleTzu-Yi Yang, Chin-Mei Chou, Yu-Tai Yang, Nguyen Phuc Nguyen. Correlation among the Stocks of 28 Major Industries in Taiwan and Prices of Dubai Crude and Brent Crude. The Journal of Private Equity. 2018; 21 (3):69-81.
Chicago/Turabian StyleTzu-Yi Yang; Chin-Mei Chou; Yu-Tai Yang; Nguyen Phuc Nguyen. 2018. "Correlation among the Stocks of 28 Major Industries in Taiwan and Prices of Dubai Crude and Brent Crude." The Journal of Private Equity 21, no. 3: 69-81.
Tran Trung Vinh; Vo Thi Quynh Nga; Nguyen Phuc Nguyen. The Causal Relationships between Components of Customer-Based Brand Equity for a Destination: Evidence from South Korean Tourists in Danang City, Vietnam. Asian Economic and Financial Review 2017, 7, 358 -367.
AMA StyleTran Trung Vinh, Vo Thi Quynh Nga, Nguyen Phuc Nguyen. The Causal Relationships between Components of Customer-Based Brand Equity for a Destination: Evidence from South Korean Tourists in Danang City, Vietnam. Asian Economic and Financial Review. 2017; 7 (4):358-367.
Chicago/Turabian StyleTran Trung Vinh; Vo Thi Quynh Nga; Nguyen Phuc Nguyen. 2017. "The Causal Relationships between Components of Customer-Based Brand Equity for a Destination: Evidence from South Korean Tourists in Danang City, Vietnam." Asian Economic and Financial Review 7, no. 4: 358-367.
Inter-firm cooperation has received attention in recent year due to its benefit. However, little has been studied about the way to develop this relationship. In this paper we provide evidence on the development of small and medium-sized enterprises (SMEs) in Vietnam relying on inter-firm relationship. Using a recent national survey in 2014 for tourism sector, empirical results indicate that trust in partner, along with motivation from relationship, are the main predictor of this relationship. Further, it confirms the positive influence of similarities between partners on inter-firm cooperation. Our empirical results indicate that classical determinants of inter-firm relationship including firm age, firm size, location and the ownership are also important in Vietnam. In addition to the traditional indicators we analyze the effect of government support. Direction from the government contributed significantly to the growth of Vietnamese SMEs by fostering inter-firm cooperation, but the importance of this kind of support may be diminishing as private firms do not seem to benefit from this form of support.
Nguyen Phuc Nguyen. Building inter-firm collaboration -Evidence from Vietnamese SMEs in Tourism sector. Archives of Business Research 2016, 4, 1 .
AMA StyleNguyen Phuc Nguyen. Building inter-firm collaboration -Evidence from Vietnamese SMEs in Tourism sector. Archives of Business Research. 2016; 4 (2):1.
Chicago/Turabian StyleNguyen Phuc Nguyen. 2016. "Building inter-firm collaboration -Evidence from Vietnamese SMEs in Tourism sector." Archives of Business Research 4, no. 2: 1.
Nguyen Phuc Nguyen. Integrated View of Inter-Firm Cooperation: An Empirical Study in Tourism Region. International Journal of Economics and Finance 2015, 7, 1 .
AMA StyleNguyen Phuc Nguyen. Integrated View of Inter-Firm Cooperation: An Empirical Study in Tourism Region. International Journal of Economics and Finance. 2015; 7 (8):1.
Chicago/Turabian StyleNguyen Phuc Nguyen. 2015. "Integrated View of Inter-Firm Cooperation: An Empirical Study in Tourism Region." International Journal of Economics and Finance 7, no. 8: 1.
Many scholars hold that trust is one of the key in searching for inter-firm cooperation. But there are few studies to investigate the antecedent of inter-firm trust. The aim of the research is to identify the main determinants of inter-firm trust in tourism region. With an empirical study of 262 enterprises in a tourism region in Vietnam, the study finds that characteristics of firms and its executives do significantly positively affect inter-firm trust. The result also reveals that communication and sharing information, using social network in inter-firm relationship will facilitate trust between partners. The result support the general thesis that executive can build and develop inter-firm trust based on its main determinants. The study provides both theoretical and practical implications.
Nguyen Phuc Nguyen. Determinants of Inter-Firm Trust in a Tourism Region. International Journal of Business and Management 2015, 10, p134 .
AMA StyleNguyen Phuc Nguyen. Determinants of Inter-Firm Trust in a Tourism Region. International Journal of Business and Management. 2015; 10 (6):p134.
Chicago/Turabian StyleNguyen Phuc Nguyen. 2015. "Determinants of Inter-Firm Trust in a Tourism Region." International Journal of Business and Management 10, no. 6: p134.
Le The Gioi; Nguyen Phuc Nguyen. Sustainable Development of Central Coast Tourism Based on Value Chain Approach. Journal of Economics Development 2013, 218, 133 -146.
AMA StyleLe The Gioi, Nguyen Phuc Nguyen. Sustainable Development of Central Coast Tourism Based on Value Chain Approach. Journal of Economics Development. 2013; 218 ():133-146.
Chicago/Turabian StyleLe The Gioi; Nguyen Phuc Nguyen. 2013. "Sustainable Development of Central Coast Tourism Based on Value Chain Approach." Journal of Economics Development 218, no. : 133-146.
Although inter-firm trust plays a crucial role in inter-firm relationships that involve uncertainty, limited research has devoted to make a full review on inter-firm trust. The objective of the study is to investigate the sources of inter-firm trust in order to give a basement for building inter-firm trust. Drawn from many disciplines such as relationship marketing, social exchange theory, management, etc., this study has built the conceptual model to facilitate trust between partners in inter-firm relationships intentionally. The paper contributes to the knowledge of inter-firm relationships based on viewing trust from many perspectives. The paper also proposes some hypotheses related to inter-firm trust development which will be checked by future research.
Nguyen Phuc Nguyen; Nguyen Thanh Liem. Inter-Firm Trust Production: Theoretical Perspectives. International Journal of Business and Management 2013, 8, p46 .
AMA StyleNguyen Phuc Nguyen, Nguyen Thanh Liem. Inter-Firm Trust Production: Theoretical Perspectives. International Journal of Business and Management. 2013; 8 (7):p46.
Chicago/Turabian StyleNguyen Phuc Nguyen; Nguyen Thanh Liem. 2013. "Inter-Firm Trust Production: Theoretical Perspectives." International Journal of Business and Management 8, no. 7: p46.
Inter-firm cooperation has received attention in recent years due to its benefit. However, little has been studied about the role of behavior intention and process by which affects cooperation behavior. From studying influencing factors which come from environmental and organizational sets, the paper will draw clear picture about the determinants of inter-firm cooperation. Based on research survey from Vietnamese enterprises, the results have confirmed the mediator role of cooperation intention which is the heart of theory of reasoned action (TRA) in making inter-firm cooperation. The results also revealed the effect of partners trust and government direction on this type of relationship. The interesting finding has stemmed from the role of relationship benefit and social influences on inter-firm behavior. The former and the later have impacted on inter-firm behavior in different ways.
Nguyen Phuc Nguyen. Applying Theory Of Reasoned Action To Explain Inter-Firm Cooperation: Empirical Evidence From Vietnamese Enterprises. International Journal of Management & Information Systems (IJMIS) 2011, 15, 61 .
AMA StyleNguyen Phuc Nguyen. Applying Theory Of Reasoned Action To Explain Inter-Firm Cooperation: Empirical Evidence From Vietnamese Enterprises. International Journal of Management & Information Systems (IJMIS). 2011; 15 (3):61.
Chicago/Turabian StyleNguyen Phuc Nguyen. 2011. "Applying Theory Of Reasoned Action To Explain Inter-Firm Cooperation: Empirical Evidence From Vietnamese Enterprises." International Journal of Management & Information Systems (IJMIS) 15, no. 3: 61.