Dr Sajjad M. Jasimuddin is the Senior Professor at the Kedge Business School, France, and is visiting Professor at the Center for Advanced Studies in Management and Economics (Portugal) and Dalian University of Foreign Language (China). Sajjad is also a Yunshan Scholar in the Graduate School of Business, Guangdong University of Foreign Studies (GDUFS), China. Previously, he taught at Aberystwyth University (UK), Southampton University (UK), King Abdulaziz University (Saudi Arabia), and the University of Dhaka (Bangladesh). He received his MCom from Dhaka University, MPhil from Judge Business School at Cambridge University (Trinity College), and PhD from Southampton University. Sajjad has authored a textbook, fifteen chapters, and 100 articles.