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Prof. Marios Sotiriadis
Ningbo University, Ningbo, 315211, China

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0 Digital Marketing
0 Entrepreneurship
0 Marketing of tourism businesses
0 Marketing of tourism destinations
0 Social media in tourism

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Social media in tourism
Entrepreneurship
Marketing of tourism businesses
Marketing of tourism destinations

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Journal article
Published: 19 May 2020 in Sustainability
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Nowadays, smartness and smart management of tourism destinations and suppliers are becoming a top priority and big challenge. This article focuses on tourist attractions and aims at exploring how smart technologies influence the customer journey. The main research question is how smart technologies are influencing the tourists’ visit experience. The study takes a consumer behavior perspective with a specific focus on the visit cycle (prospective, active, and reflective phases), based on the theoretical foundations of customer journey process model. First, a research framework was elaborated, encompassing three hypotheses. Then, this model was empirically tested and validated by means of a quantitative research using as a study site the Ningbo Museum, Ningbo, China. This investigation allows us to get insights into consumer behavior, which is useful for tourist attraction to become ‘smarter’. The study’s findings indicate that smart technologies have an influence on the customer journey at all three phases, the most significant being at the prospective and active phases, without neglecting the reflective one. This article extends our knowledge by providing new insights into the influence of smart technologies that have theoretical and marketing implications for tourist attraction.

ACS Style

Shiwei Shen; Marios Sotiriadis; Yuwen Zhang. The Influence of Smart Technologies on Customer Journey in Tourist Attractions within the Smart Tourism Management Framework. Sustainability 2020, 12, 4157 .

AMA Style

Shiwei Shen, Marios Sotiriadis, Yuwen Zhang. The Influence of Smart Technologies on Customer Journey in Tourist Attractions within the Smart Tourism Management Framework. Sustainability. 2020; 12 (10):4157.

Chicago/Turabian Style

Shiwei Shen; Marios Sotiriadis; Yuwen Zhang. 2020. "The Influence of Smart Technologies on Customer Journey in Tourist Attractions within the Smart Tourism Management Framework." Sustainability 12, no. 10: 4157.

Conference paper
Published: 07 May 2020 in Sustainable Transport Development, Innovation and Technology
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The aim of this paper is to report on a research project that explores the perceptions of Chinese tourists about the influence of Social Networking Sites (SNSs) on responsible and sustainable behaviour by tourists within the context of smart tourism paradigm. To achieve this aim, first a research framework encompassing three hypotheses related to the influence of SNSs at the three main stages of travel cycle was designed. Then, an exploratory quantitative research was carried out (Sample size = 325), using the online survey technique. The study’s findings indicate that the influence of SNSs on Chinese consumers on adopting a responsible behaviour as smart tourists is determined by all stages of the travel cycle, the stronger influence being at the first two stages (before and during the consumption experience). This study constitutes the first theoretical/conceptual approach and empirical research into the influence of SNSs on responsible behaviour by smart tourists.

ACS Style

Marios Sotiriadis; Shiwei Shen; Qing Zhou. Influence of Social Networks on Responsible Behaviour by Smart Tourists. Sustainable Transport Development, Innovation and Technology 2020, 9 -16.

AMA Style

Marios Sotiriadis, Shiwei Shen, Qing Zhou. Influence of Social Networks on Responsible Behaviour by Smart Tourists. Sustainable Transport Development, Innovation and Technology. 2020; ():9-16.

Chicago/Turabian Style

Marios Sotiriadis; Shiwei Shen; Qing Zhou. 2020. "Influence of Social Networks on Responsible Behaviour by Smart Tourists." Sustainable Transport Development, Innovation and Technology , no. : 9-16.

Journal article
Published: 16 February 2020 in Sustainability
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A key strategic aim of tourism destinations within the smart tourism paradigm is to achieve efficient, responsible and sustainable use of tourism resources. This aim can be achieved by promoting the appropriate practices and making tourists co-managers, co-designers and co-creators of tourism experiences. This paper argues that smart tourism destinations should manage their resources in a sustainable way and that smart technologies can make their contribution. Could a smart technology such as social media/social networking sites make a contribution to sustainable tourism within the smart tourism paradigm? To address this research question, a project was carried out to explore the perceptions and attitudes of Chinese tourist consumers about the contribution of social networking sites to adopting a sustainable and responsible behavior within the context of a smart tourism framework. First a research framework encompassing three hypotheses related to the influence of social networking sites at the three main stages of the travel cycle/tourist journey was designed. An exploratory quantitative research was then carried out using the online survey technique. The study’s findings indicate that the use of social networking sites influences the smart tourists at all three stages on adoption of sustainable and responsible behavior, the most significant influence is at the first two stages. The article is completed by discussing the related conclusions and management implications in the smart tourism management framework.

ACS Style

Shiwei Shen; Marios Sotiriadis; Qing Zhou. Could Smart Tourists Be Sustainable and Responsible as Well? The Contribution of Social Networking Sites to Improving Their Sustainable and Responsible Behavior. Sustainability 2020, 12, 1470 .

AMA Style

Shiwei Shen, Marios Sotiriadis, Qing Zhou. Could Smart Tourists Be Sustainable and Responsible as Well? The Contribution of Social Networking Sites to Improving Their Sustainable and Responsible Behavior. Sustainability. 2020; 12 (4):1470.

Chicago/Turabian Style

Shiwei Shen; Marios Sotiriadis; Qing Zhou. 2020. "Could Smart Tourists Be Sustainable and Responsible as Well? The Contribution of Social Networking Sites to Improving Their Sustainable and Responsible Behavior." Sustainability 12, no. 4: 1470.

Journal article
Published: 18 June 2019 in Acta Commercii
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Orientation: This article considered the use of technological tools by tourism trade exhibition visitors from a marketing perspective.Research purpose: The main aim of this article was to investigate the adoption and use of technology by tourism providers within the context of business events and exhibitions.Motivation for the study: To inform the tourism business practitioners about the efficient and appropriate uses of technological platforms in connecting and interacting with potential stakeholders at tourism events or exhibitions.Research design, approach and method: A conceptual model was suggested and four hypotheses were advanced and empirically tested for the prediction of a business tourist’s intention to accept technology (BTIAT) model. The target population was professional exhibition visitors – consisting of six groups: hunters, sport shooters, gun collectors, game farmers, professional hunters and anglers – who attended HuntEx 2015 (sample size = 403). A quantitative, inductive research approach was adapted, while general linear modelling (GLM) was applied to analyse the data.Main findings: The study’s findings indicate that business tourists’ intention to use online technology was explained when the interaction between business tourists’ perceived usefulness of online technology and business tourists’ perceived ease of use of online technology are entered into the equation.Practical/managerial implications: The providers of business tourism services (owners and managers) should consider the development of mobile applications to enhance the overall experience of business tourists when attending an event or exhibition, on condition that the application is relevant to the event and easy to use.Contribution/value-add: The study suggested the adequate adoption and efficient uses of mobile applications by business tourism providers as a tool in improving and rendering more attractive the tourists’ experience.

ACS Style

Magdalena Petronella (Nellie) Swart; Marios D. Sotiriadis; Willy Engelbrecht. Investigating the intentions of tourism providers and trade exhibition visitors to use technology: A technology acceptance model approach. Acta Commercii 2019, 19, 11 .

AMA Style

Magdalena Petronella (Nellie) Swart, Marios D. Sotiriadis, Willy Engelbrecht. Investigating the intentions of tourism providers and trade exhibition visitors to use technology: A technology acceptance model approach. Acta Commercii. 2019; 19 (1):11.

Chicago/Turabian Style

Magdalena Petronella (Nellie) Swart; Marios D. Sotiriadis; Willy Engelbrecht. 2019. "Investigating the intentions of tourism providers and trade exhibition visitors to use technology: A technology acceptance model approach." Acta Commercii 19, no. 1: 11.

Book chapter
Published: 25 June 2018 in The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality
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ACS Style

Marios Sotiriadis. Collaborative Forms and Strategies for Business Venturing in Tourism Industries. The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality 2018, 131 -150.

AMA Style

Marios Sotiriadis. Collaborative Forms and Strategies for Business Venturing in Tourism Industries. The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality. 2018; ():131-150.

Chicago/Turabian Style

Marios Sotiriadis. 2018. "Collaborative Forms and Strategies for Business Venturing in Tourism Industries." The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality , no. : 131-150.

Book chapter
Published: 25 June 2018 in The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality
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ACS Style

Marios Sotiriadis. Strategic Analysis and Competition Analysis. The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality 2018, 53 -70.

AMA Style

Marios Sotiriadis. Strategic Analysis and Competition Analysis. The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality. 2018; ():53-70.

Chicago/Turabian Style

Marios Sotiriadis. 2018. "Strategic Analysis and Competition Analysis." The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality , no. : 53-70.

Book chapter
Published: 25 June 2018 in The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality
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ACS Style

Marios Sotiriadis. Managing Financial Matters. The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality 2018, 169 -189.

AMA Style

Marios Sotiriadis. Managing Financial Matters. The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality. 2018; ():169-189.

Chicago/Turabian Style

Marios Sotiriadis. 2018. "Managing Financial Matters." The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality , no. : 169-189.

Book chapter
Published: 25 June 2018 in The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality
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ACS Style

Marios Sotiriadis. Entrepreneurship and Entrepreneurs in Tourism. The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality 2018, 3 -17.

AMA Style

Marios Sotiriadis. Entrepreneurship and Entrepreneurs in Tourism. The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality. 2018; ():3-17.

Chicago/Turabian Style

Marios Sotiriadis. 2018. "Entrepreneurship and Entrepreneurs in Tourism." The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality , no. : 3-17.

Book chapter
Published: 27 April 2018 in The Routledge Handbook of Destination Marketing
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ACS Style

Marios Sotiriadis. Evolving destination and business relationships in online distribution channels. The Routledge Handbook of Destination Marketing 2018, 488 -501.

AMA Style

Marios Sotiriadis. Evolving destination and business relationships in online distribution channels. The Routledge Handbook of Destination Marketing. 2018; ():488-501.

Chicago/Turabian Style

Marios Sotiriadis. 2018. "Evolving destination and business relationships in online distribution channels." The Routledge Handbook of Destination Marketing , no. : 488-501.

Book chapter
Published: 02 October 2017 in The Routledge Handbook of Hospitality Marketing
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ACS Style

Marios Sotiriadis. Changes in the distribution of hospitality products and e-commerce. The Routledge Handbook of Hospitality Marketing 2017, 477 -487.

AMA Style

Marios Sotiriadis. Changes in the distribution of hospitality products and e-commerce. The Routledge Handbook of Hospitality Marketing. 2017; ():477-487.

Chicago/Turabian Style

Marios Sotiriadis. 2017. "Changes in the distribution of hospitality products and e-commerce." The Routledge Handbook of Hospitality Marketing , no. : 477-487.

Journal article
Published: 17 May 2017 in Tourism and hospitality management
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Purpose – This paper aims at investigating the customers’ experience in nature-based attractions and its influence on post consumption behavior. Design – The study uses two theoretical frameworks (experience economy and behavioural intentions) to investigate the determining dimensions of the wildlife experience to customer satisfaction, and the relationships between the wildlife experience and the behavioural intentions. Approach – The research develops an explanatory framework of consumer experience that measures the four dimensions and their relative influence on satisfaction, perceived service quality and behavioral intentions. Methodology – The proposed research framework was empirically tested by implying a quantitative research and the technique of convenience sampling to customers of Game Reserves in Republic of South Africa. Findings – The results indicate that the experience framework constitutes a valid tool for the study of wildlife experiences. In the context of nature-based tourism the experiential dimensions which influence the perceived service quality and customers’ satisfaction are escapism and esthetics. There is also a strong correlation between wildlife experience and post consumption behavioural intentions, especially for word-of-mouth and repurchase intention. Originality – The research extends existing theory by incorporating new elements and empirically investigating them within a new context. It is the first empirical study that investigates the experiential dimensions within the context of nature-based tourism and customers’ behavioural intentions. It develops an explanatory framework of customer experience that measures the four dimensions, their relationship with experience outcomes (satisfaction and perceived service quality) and their relative influence on behavioural intentions.

ACS Style

Marios Sotiriadis. Experiential dimensions and their influence on behavioral intentions within the context of nature-based tourism. Tourism and hospitality management 2017, 23, 35 -50.

AMA Style

Marios Sotiriadis. Experiential dimensions and their influence on behavioral intentions within the context of nature-based tourism. Tourism and hospitality management. 2017; 23 (1):35-50.

Chicago/Turabian Style

Marios Sotiriadis. 2017. "Experiential dimensions and their influence on behavioral intentions within the context of nature-based tourism." Tourism and hospitality management 23, no. 1: 35-50.

E literature review
Published: 09 January 2017 in International Journal of Contemporary Hospitality Management
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Purpose The purpose of this paper is twofold: to perform a synthesis of academic research published between 2009 and 2016 regarding the changes in tourism consumer behavior brought about by the use of social media (SM); and to suggest a set of strategies for tourism businesses to seize opportunities and deal with resulting challenges. Design/methodology/approach A volume of 146 peer-reviewed journal articles were retrieved from two major databases. Content analysis of this academic research has been performed, exploring the effects of online reviews on tourism consumers and providers. Findings The content analysis identified three main research themes that were investigated by scholars and classified into two major categories, namely, consumer perspective and provider perspective: the antecedents (factors motivating and influencing tourists); the influence of online reviews on consumer behaviour; and the impact of these reviews on tourism businesses (providers’ perspective). Research limitations/implications This study is based on a literature review and outcomes reported by previous studies; hence, the suggestions are indicative rather than conclusive. Some publication sources were not included. Practical implications This paper suggests a range of adequate strategies, along with operational actions, formulated for industry practitioners in the fields of management and marketing. Originality/value It provides an update of the state of published academic research into SM and an integrated set of management and marketing strategies for tourism providers in seizing the opportunities and dealing with the challenges raised in a digital context.

ACS Style

Marios D. Sotiriadis. Sharing tourism experiences in social media. International Journal of Contemporary Hospitality Management 2017, 29, 179 -225.

AMA Style

Marios D. Sotiriadis. Sharing tourism experiences in social media. International Journal of Contemporary Hospitality Management. 2017; 29 (1):179-225.

Chicago/Turabian Style

Marios D. Sotiriadis. 2017. "Sharing tourism experiences in social media." International Journal of Contemporary Hospitality Management 29, no. 1: 179-225.

Book chapter
Published: 28 December 2016 in The Handbook of Managing and Marketing Tourism Experiences
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ACS Style

Marios Sotiriadis; Stelios Varvaressos. Crucial Role and Contribution of Human Resources in the Context of Tourism Experiences: Need for Experiential Intelligence and Skills. The Handbook of Managing and Marketing Tourism Experiences 2016, 45 -64.

AMA Style

Marios Sotiriadis, Stelios Varvaressos. Crucial Role and Contribution of Human Resources in the Context of Tourism Experiences: Need for Experiential Intelligence and Skills. The Handbook of Managing and Marketing Tourism Experiences. 2016; ():45-64.

Chicago/Turabian Style

Marios Sotiriadis; Stelios Varvaressos. 2016. "Crucial Role and Contribution of Human Resources in the Context of Tourism Experiences: Need for Experiential Intelligence and Skills." The Handbook of Managing and Marketing Tourism Experiences , no. : 45-64.

Book chapter
Published: 28 December 2016 in The Handbook of Managing and Marketing Tourism Experiences
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ACS Style

Marios Sotiriadis; Ciná Van Zyl. Consumer Travel Online Reviews and Recommendations: Suggesting Strategies to Address Challenges Faced within the Digital Context. The Handbook of Managing and Marketing Tourism Experiences 2016, 469 -486.

AMA Style

Marios Sotiriadis, Ciná Van Zyl. Consumer Travel Online Reviews and Recommendations: Suggesting Strategies to Address Challenges Faced within the Digital Context. The Handbook of Managing and Marketing Tourism Experiences. 2016; ():469-486.

Chicago/Turabian Style

Marios Sotiriadis; Ciná Van Zyl. 2016. "Consumer Travel Online Reviews and Recommendations: Suggesting Strategies to Address Challenges Faced within the Digital Context." The Handbook of Managing and Marketing Tourism Experiences , no. : 469-486.

Journal article
Published: 01 January 2015 in JOURNAL OF HUMAN ECOLOGY
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Tourism businesses are required to implement collaborative approaches in order to face a challenging business environment. Literature suggests that such approaches are efficient tools which provide enterprises with opportunities to improve efficiency. This may lead these tourism enterprises to survive in an increasingly volatile business environment and gain a sustainable competitive edge. This paper has two objectives: (i) to suggest a business alliances framework in Nature-Based Visitor Attractions (NBVAs), and (ii) to identify factors influencing the effectiveness of business partnerships in the context of NBVAs. A literature review was conducted to answer the aforementioned objectives. The paper draws on theoretical backgrounds of business collaboration and takes a strategic perspective to examine collaborative approaches. Using the theory, a conceptual framework for NBVAs cooperation is proposed and identified. Furthermore, the study highlights the factors influencing collaboration dynamics and those determining the collaboration effectiveness at destination level and within a visitor attraction context.

ACS Style

Marios Sotiriadis; Carmen Loedolff. Nature-Based Visitor Attractions and Alliances/Partnerships: Suggesting a Collaboration Framework and the Factors Determining Effectiveness. JOURNAL OF HUMAN ECOLOGY 2015, 49, 89 -101.

AMA Style

Marios Sotiriadis, Carmen Loedolff. Nature-Based Visitor Attractions and Alliances/Partnerships: Suggesting a Collaboration Framework and the Factors Determining Effectiveness. JOURNAL OF HUMAN ECOLOGY. 2015; 49 (1-2):89-101.

Chicago/Turabian Style

Marios Sotiriadis; Carmen Loedolff. 2015. "Nature-Based Visitor Attractions and Alliances/Partnerships: Suggesting a Collaboration Framework and the Factors Determining Effectiveness." JOURNAL OF HUMAN ECOLOGY 49, no. 1-2: 89-101.

Journal article
Published: 01 April 2014 in JOURNAL OF HUMAN ECOLOGY
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The outstanding natural resources and attractions of South Africa are considered to be the main assets of tourism industry in the highly competitive global tourism market. Typical examples of these attra ctions and businesses constitute those based on wildlife flora and fauna, including the National Parks, National Reserves and Game Reserves. These attractions are mainly public organisation and private enterprises offering a wildlife experience. One of the main issues and challenges that management of these organisations and businesses need to overcome is better understanding and knowledge of consumer behaviour. This study focuses on the marketing of nature-based attractions and more particularly explores the topic of market segmentation. Using as theoretical fr amework the strategic marketing, paper examines the main methods of market segmentation. The analysis of the nature-based attractions’ offering is performed based on the concept of service experience and adopting two perspectives, that is, guest / visitors and business. The study’s aim is to suggest an experience-activity oriented segmentation for wildlife visitor attractions, based on services marketing theory. It is estimated that such segmentation will contribute to improve guest experience and satisfaction, to render marketing communications more effective and, consequently, improve wildlife attractions performance in all fields (environmental, financial and social).

ACS Style

Marios Sotiriadis; Lesedi Nduna. Market Segmentation of Nature-based Attractions: A Framework for Experience and Activity-oriented Segmentation. JOURNAL OF HUMAN ECOLOGY 2014, 46, 63 -71.

AMA Style

Marios Sotiriadis, Lesedi Nduna. Market Segmentation of Nature-based Attractions: A Framework for Experience and Activity-oriented Segmentation. JOURNAL OF HUMAN ECOLOGY. 2014; 46 (1):63-71.

Chicago/Turabian Style

Marios Sotiriadis; Lesedi Nduna. 2014. "Market Segmentation of Nature-based Attractions: A Framework for Experience and Activity-oriented Segmentation." JOURNAL OF HUMAN ECOLOGY 46, no. 1: 63-71.

Editorial
Published: 02 January 2014 in Anatolia
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ACS Style

Marios Sotiriadis. Improving marketing effectiveness: advances in tourism, travel, hospitality and leisure marketing. Anatolia 2014, 26, 1 -4.

AMA Style

Marios Sotiriadis. Improving marketing effectiveness: advances in tourism, travel, hospitality and leisure marketing. Anatolia. 2014; 26 (1):1-4.

Chicago/Turabian Style

Marios Sotiriadis. 2014. "Improving marketing effectiveness: advances in tourism, travel, hospitality and leisure marketing." Anatolia 26, no. 1: 1-4.