Aims: The aim of this qualitative research is to show how the alcohol socialization process – i.e. the ways children and young people get acquainted with alcohol – can generate very diverse experiences and meanings in different cultural contexts. Method: A total of 16 focus groups were conducted in Italy and Finland, divided by age (4 groups), gender and socio-cultural level. A total of 190 participants took part in the study. Findings: The findings support the hypothesis that the alcohol socialization process takes place in very different ways and assumes diverse meaning in the two countries involved in the study. In Italy the relationship with alcohol takes place as part of a gradual process and participants’ first memories of drinking alcohol are connected to positive values. In Finland, on the other hand, often the first experiences of drinking overlap with the first experiences of intoxication and alcohol images reflect an ambiguous relation with this substance, closely related to its intoxicating effects. Conclusions: Results show that the alcohol socialization process can take very different forms and meanings according to a specific drinking cultures. Thus, further comparative research should take into more consideration the implication of these substantial differences.

Aim: This article compares adolescents' images of alcoholism in two different drinking geographies, namely Helsinki (Finland) and Turin (Italy), with the aim to better understand the persisting variance in youth drinking within Europe. Design: Altogether 28 focus group interviews were conducted at schools among 15-year-old pupils (N=145). To assure reliable qualitative comparison across language boundaries, we applied a structured qualitative focus-group methodology called the Reception Analytical Group Interview (RAGI). Conclusions: Collectivist images of alcoholism can be considered more protective in terms of alcohol-related risk behaviour as they 1) emphasise interpersonal responsibility, 2) enhance the value of norms and traditions, and 3) highlight causes of alcoholism which are beyond the control of the individual (that is, contextual, social and inherent in the substance), making the attitude towards alcohol more cautious. A greater emphasis on the individual competence may correspondingly result in a lower perception about the risks of drinking.

Female alcohol consumption has long been judged more harshly than male behaviour of the same nature. Scholars have shown that traditional mass media contribute to strengthening these stereotypes. The hypothesis of the present study is that new media, especially Web 2.0 environments, provide room for rewriting gender roles in relation to alcohol. To test this hypothesis, 2000 videos were retrieved on YouTube using a list of Italian keywords relating to drunkenness. The 142 most frequently viewed clips were then analysed through a multilayer visual ethnography method. It was found that representations of drinking practices on YouTube seem to reflect the conventional double standard. Female drinking is mainly interpreted as a sign of sexual willingness, and is strongly stigmatised. In most cases, moreover, women themselves actively contributed to creating the sexual meaning, both as video protagonists and as commenters. Analysed materials seem to show that even in a user-generated content medium such as YouTube, old gender stereotypes about drinking fail to be deconstructed. Conversely, the images and discourses that were analysed reinforce these stereotypes, reproducing the messages conveyed by mainstream media in an even more explicit and risky manner.

The Italian gambling market has been growing since the 1990s, becoming one of the world’s largest markets. However, since 2004, a number of municipalities have taken measures to limit the negative outcomes of gambling by introducing local regulations, especially ‘timing’ and ‘zoning’ measures aimed at reducing the number of Electronic Gambling Machines. This attempt to limit gambling has sparked strong reactions from the State and the industry. Drawing on data from three focus groups conducted in two Italian Regions involving 30 participants belonging to a broad variety of stakeholders, the present study aims to provide a picture of the current debate on gambling regulation. The study applies qualitative content analysis to examine the stakeholders’ different arguments and shows how the rhetorical strategies of the industry – namely confining the risks to specific vulnerable targets, negative impact on the labor market, increase in illegal gambling, ineffectiveness of local regulation in reducing problem gambling – play a major role in the social construction of the problem. Other stakeholders’ and social actors’ arguments are weak by comparison. To counteract the industry’s rhetoric, more studies of gambling policies and regulation are needed, while scientific evidence should be more effectively disseminated.

Introduction: The paper complements an epidemiological analysis of secondary data that compared levels of consumption, alcohol-related mortality and morbidity in territories in Piedmont (N-W Italy), characterized by a different involvement with wine culture, and which showed lower alcohol-related risks in areas of production. Aims: The main aim is to shed light on these epidemiological results through qualitative methods, focusing on meanings attributed to drinking and on mechanisms of regulation that could explain why in wine-producing areas alcohol-related risks appear to be lower. Methods: Eighty-one in-depth individual interviews have been conducted. The sample consisted of males and females, from three cohorts (aged 18–25; 45–52; 70–77 years) and covering two areas (with higher versus lower vineyard acreage). Results: In areas characterized by wine production the traditional alcohol socialization process within the family is more persistent. In these areas, the traditional drinking culture has been not only valued, but also renewed, by emphasising the importance of proper drinking and the knowledge related to it. Conclusions: The alcohol socialisation process and the emphasis on wine as a cultural product seem to be the most relevant protective factors, contributing to the lower alcohol consumption and counteracting the widespread risk of alcohol consumption patterns.

Purpose: Drug-related web forums have been argued to be an effective way to investigate the latest generation of drug users. The purpose of this paper is to explore discussions about drugs and new psychoactive substances (NPS) on an Italian psychonauts’ online community in order to gain a better understanding of the psychonauts’ profiles by scrutinising their main motives for consumption, which is mainly addressed to psychedelic drugs. Design/methodology/approach: To collect data, a keywords list was used in the forum search engine. The first five most recent conversations (threads) for each of ten most frequently mentioned substances were selected. In addition, ten posts written by new forum members to introduce themselves were added to the data set, bringing the total number of threads to 60. The data were coded using Atlas.ti 7 applying a template model analysis (King, 1998). Findings: The forum members present themselves as well-educated, informed drug users, and connoisseurs of the pharmacological properties of chemical compounds: accordingly, they claim to be aware of drug effects and possible risks. The analysis of the motives for using psychedelic drugs substantially confirms previous studies, indicating that the main reasons include spiritual needs, self-exploration and self-treatment. The shift from a recreational use towards more “committed” aims such as self-development is seen as a step forward in a drug user’s career. A generalised interest in harm reduction suggests that the psychonauts’ attitude may be a protective factor against adverse consequences of drug use. The most problematic users represented in the data are those who use drugs for self-treatment, since their discourse focusses on suffering rather than on pleasure. Originality/value: Most efforts to analyse and monitor drug-related forums have focussed on “leading edge” English-language international websites. No studies have dealt with Italian forums. Furthermore the study address a misleading use of the term e-psychonauts recently introduced by some scholars whose’s studies were focussed on NPS.