Parametric loudspeakers can generate a highly directional beam of sound, having applications in targeted audio delivery. Audible sound modulated into an ultrasonic carrier will get self-demodulated along the highly directive beam due to the non-linearity of air. This non-linear demodularization should be compensated to reduce audio distortion, different amplitude modulation techniques have been developed during the last years. However, some studies are only theoretical whereas others do not analyze the audio distortion in depth. Here, we present a detailed experimental evaluation of the frequency response, harmonic distortion and intermodulation distortion for various amplitude modulation techniques applied with different indices of modulation. We used a simple method to measure the audible signal that prevents the saturation of the microphones when the high levels of the ultrasonic carrier are present. This work could be useful for selecting predistortion techniques and indices of modulation for regular parametric arrays.