This study examines the influence of antecedents on cross-cultural competence and cross-cultural adjustment as well as the mediating role of cross-cultural competence for the influence of cultural adaptability on cross-cultural adjustment and expatriate performance. The partial least squares structural equation modeling technique was adopted to analyze the data from a survey of 240 expatriates working in Taiwan. The results confirm the positive effect of emotional intelligence and cultural adaptability on cross-cultural competence and of emotional intelligence and cross-cultural competence on cross-cultural adjustment. Moreover, the findings reveal a highly valuable milestone insight into the role of cross-cultural competence regarding their competency to foster the indirect influence of cultural adaptability on cross-cultural adjustment and expatriate performance in culturally diverse settings. Given that previous research has rarely identified the mediating role of cross-cultural competence in improving cross-cultural adjustment and expatriate performance, these findings could be highly beneficial for academics to conduct further validation and professional human resource managers in recruiting and managing expatriates.

This study explains entrepreneurship in the context of a comparative analysis of Vietnam and South Korea. For that purpose, it develops an analytical framework based upon both theory of planned behaviour (TPB) and sociological approach to demonstrate whether or how much macro-environmental factors, such as entrepreneurship education, family support and social support, and the three TPB antecedents, including attitude, subjective norms and perceived behaviour control, affect entrepreneurial intention. Primary data were collected from a self-administered survey with 600 students in Vietnam and 550 students in South Korea using the convenience sampling method. Structural equation modelling (SEM) analysis was adopted to test the entrepreneurial intention model in two subsamples. Furthermore, independent sample T-test and multi-group analyses were performed to see differences in entrepreneurial intention between the two countries. This study found significant differences in the entrepreneurial intention between the two countries. In Vietnam, entrepreneurship education and family support positively affect the students’ attitude towards entrepreneurship. However, among the antecedents of entrepreneurial intention, only perceived behaviour control influence their entrepreneurial intention. On the other hand, in South Korea, all the macro-environmental factors positively affect the three TPB antecedents and entrepreneurial intention. Moreover, attitude is the most influential factor in entrepreneurial intention.

Background: Strategic alliance is a popular strategic option for business entities to strengthen the competitive advantages of all partners in a partnership. The global logistics industry has witnessed the formulation of several successful strategic alliances. However, the Vietnamese logistics industry seems to grow slowly and lacks long-term inter-firm partnerships. In such a context, it is critical to have a more effective approach to selecting partners in strategic alliances to increase long-term relationships and firm performance. Method: Thus, this study proposes using the SBM-I-C DEA model to examine and suggest partners for Vietnamese logistics firms to form strategic alliances. Results: Our findings show that integrating technology in managing strategic alliances will foster companies in the alliance to formulate a better strategy with up-to-date information on policies. Conclusion: Using the SBM-I-C DEA model, companies can minimize operating costs and optimize delivery time. Thus, companies can better satisfy customers. From the research findings, some implications are proposed for Vietnamese logistics companies.

The Chapter investigates the transition from RPA to IPA and its revolutionary impact on businesses in the digital age. The study carefully analyzes the key challenges and opportunities that have accompanied the adoption of IPA in organizational workflows. The report exploits a detailed literature review to establish major trends and business issues when using IPA systems. It addresses the organizational, technological, and human-centric challenges that relate to leadership matters, resistance to change management, and gaps in skills for handling automation technologies. The findings suggest that although IPA can greatly improve operational efficiency through automated routine tasks, it poses challenges in role redefinition at work, in higher-order talent enhancement for employees, and in countering opposition to automation. However, for IPA adopting AI technologies such as machine learning and natural language processing will provide new ways to manage complex activities and streamline data-driven decision-making.

Internal marketing (IM) has become essential in service industries since employees are considered critical to excel in customer service due to fierce competition. Previous studies have examined and proved the role of IM in retaining happy and loyal customers in a variety of industries. However, little research on IM was conducted in the telecommunication industry in both developed and developing countries. Thus, this paper aims to test the impact of IM elements on employee satisfaction in the Vietnamese telecommunication industry, one of the fastest-growing industries in recent years. We developed a research model based on the social exchange theory and adopted seven IM elements from previous studies. Data was collected from a sample of 362 employees working in the Vietnamese telecommunication industry through an online questionnaire survey and analyzed in SmartPLS 3.0 using the PLS-SEM technique to test the hypotheses. Our analysis results showed that reward had the strongest impact on employee satisfaction, followed by internal communication and vision. The least influential factor on employee satisfaction was training and development. On the contrary, fairness was identified not to have statistical significance on employee satisfaction. Thus, practical implications for managers in the telecommunication industry were proposed to promote employee satisfaction and engagement with the company by using IM practices