Dr. Kevin K. Byon is a full professor in the Sport Management program within the Department of Kinesiology at Indiana University – Bloomington (IUB). His primary research interest involves exploring psychological and environmental variables affecting sport consumer behaviors within sport marketing and sport tourism. To date, Dr. Byon has authored or co-authored over 120 publications. His articles have appeared in various sport management, marketing, tourism journals including Sport Management Review, European Sport Management Quarterly, International Journal of Hospitality Management, Sustainability, Asia Pacific Journal of Tourism Research, Marketing Intelligence and Planning