Purpose: The purpose of this paper is to investigate the relationship between emotional experience and symbolic consumption on brand loyalty. The authors also examine the differences in Generation Y consumer behavior through the comparison of Generation Y consumers’ income sources. Design/methodology/approach: A conceptual model was developed to represent the proposed relationships among the related variables. Data from a total of 328 usable surveys were collected from Thai Generation Y consumers. The proposed hypotheses were tested using structural equation modeling analyses. Findings: The study found that emotional experience has a significant and positive effect experience symbolic consumption, symbolic consumption provided a positive effect on brand loyalty. Research limitations/implications: Time and resources limitation did not allow studying the larger sample. Future research should include more product categories. The sample can be extended to consumers in ASEAN countries to provide more comprehensive insights into consumer perceptions and brand behaviors. Practical implications: The findings suggest that symbolic consumption is a key motivation to increase brand loyalty when developing marketing strategies for the Generation Y consumers. Originality/value: This study identifies the components of symbolic consumption in meaning for conspicuous products and provides empirical support for the effect of emotional experience and symbolic consumption on brand loyalty in coffee shop industry.

Cloud manufacturing (CMfg) aims to realise the sharing of manufacturing resources amongst different stakeholders. Resource-sharing strategies of suppliers are essential in achieving this aim. However, current studies on this topic rarely focus on the sharing of management rights over manufacturing resources. To fill this research gap, this study investigates three resource-sharing strategies: independently, as an alliance and by cooperating with a cloud platform operator. This study explores the effects of these different strategies on meeting client requirements in CMfg. The interactions between the operator and suppliers are modelled as a two-stage Stackelberg game that contains a simultaneous subgame. The equilibrium results indicate that players achieve a lower system profit when suppliers share as an alliance rather than independently, which is why the cloud platform operator strongly opposes it. The extended analysis indicates that considering multiple suppliers complicates the allocation of tasks and profits. Low-cost suppliers have significant advantages in terms of tasks and profits when considering different marginal costs. These findings provide insights for suppliers to select appropriate resource-sharing strategies in CMfg.

Purpose: The purpose of this paper is to investigate Generation Y consumers’ symbolic consumption on brand attitude and purchase intention toward global brands. Design/methodology/approach: A conceptual model has been developed to illustrate the proposed relationships among the related variables. Data from a total of 300 usable surveys were collected from Thai Generation Y consumers. The proposed hypotheses were tested using structural equation modeling analyses. Findings: The study found that Generation Y consumers’ symbolic consumption has a significant and positive effect on brand attitude and purchase intention. Research limitations/implications: Time and resources limitation did not allow to study the larger sample. Future research should include more product categories and more global brands. Sample can be extended to consumers in ASEAN countries to provide more comprehensive insights into consumer perceptions and brand behaviors toward global brands. Practical implications: The findings suggest that symbolic consumption is a key motivation to increase purchase intention when developing marketing strategies for the Generation Y consumer. Originality/value: This study has contributions to symbolic consumption and Generation Y literature combining several important dimensions into a structural model, and examines the relationships among these dimensions.

Based on both resource-based theory and institution-based theory, this study places political connections, acquisition of entrepreneurial resources, institutional environment, and corporate re-entrepreneurial performance into the same research framework. Using data from 223 real estate companies in China as a sample and with the help of the statistical tools SPSS 22.0 and Mplus 7.0, the study examines the internal influence mechanism of political connections on corporate re-entrepreneurial performance as well as the mediating effect of acquisition of entrepreneurial resources and the moderating effect of institutional environment. The empirical results show that both explicit political connections and implicit ones have positive impacts on corporate re-entrepreneurial performance through the mediating effect of acquisition of entrepreneurial knowledge resources and entrepreneurial asset resources. Meanwhile, institutional environment positively regulates the relationship between political connections and corporate re-entrepreneurial performance. The results of the study suggest that political connections have positive impacts on corporate re-entrepreneurial performance under the circumstances of China’s transitional economy, but the impacts are restricted by institutional environment to a large extent.

The new concept of “green growth” appears to be an economic growth model, which balances environment sustainability and fostering of economic growth. Yet, much of the green growth research has failed to address the real extent of interconnections and complexity of the relationship between governance and economic, social, and environmental structures. Furthermore, current green growth research tends to focus on the country level, such as the Millennium Development Goals and sustainable development indices, which risks ignoring the additional impacts on micro industrial economies. The lack of connection between green growth and good governance—known as environmental governance—is a crucial gap in practical adoption. Therefore, this study uses Foucault’s governmentality lens to view green growth as a technique of government, seeking an environmentally focused eco-governmentality. We examine the transformation, differential definitions, and critical dimensions of green growth in relation to particular case studies taken from China and South Korea and frame them for future sustainable studies. The findings of this study highlight the significant role of interdisciplinary research, as well both bottom-up and top-down initiatives, on enabling the transition to green growth. The proposed research framework and implementation strategy also identifies new avenues for future research and practices in the field of sustainable development, making it one of the study’s key contributions to the literature.