Tourism is an expanding sector, and it is one of the priorities of individuals seeking leisure. While the activity is developing rapidly, the increase in the flow of tourists in localities has interfered with the residents’ subjective well-being, generating a feeling of “excess of tourism.” Overtourism is associated with destinations that suffer from the tension of tourism when the maximum number of people who can visit a tourist destination at the same time is exceeded. Therefore, this study aims to correlate the relationship between the subjective well-being of the residents of Blumenau and the perceptions of excessive tourism in their territory of residence. To this end, a survey was carried out, with a quantitative approach with 400 residents of Blumenau, Santa Catarina, Brazil. The survey results demonstrate that the subjective well-being of the autochthonous population correlates with tolerance to overtourism. Thus, the research has practical and managerial implications for tourist destinations. Managers must develop means for the subjective well-being of the population to be high, thus contributing to the decrease in the feeling of overtourism.

In this research article, sources of information on the daily life of the inhabitants of Blumenau (Santa Catarina, Brazil) and their credibility were analyzed. Through an explorative and descriptive analysis with a quantitative approach, the survey-based study focused on identifying the most frequently used information sources and analyzing the credibility of the communication media and the most frequently used vehicles by information recipients, that is, those that search for content in sources of information. The research proved that the Internet and conventional communication media (TV, radio, and newspapers) are the primary sources of information for topics related to daily life among the people in Blumenau, and at the same time, they have greater credibility. Such results provide hints regarding opportunities and perspectives for the development of regional advertising. Este artículo analiza las fuentes de información sobre la vida cotidiana de los habitantes de Blumenau (Santa Catarina, Brasil) y su credibilidad. Por medio de un análisis exploratorio y descriptivo con perspectiva cuantitativa, el estudio de encuesta se centró en la identificación de las fuentes de información más utilizadas y en el análisis de la credibilidad atribuida a los medios de comunicación y los vehículos más usados para los receptores de información, es decir, aquellos que investigan contenidos en fuentes de información. La investigación demostró que internet y medios de comunicación tradicionales (TV, radio y periódicos) son la fuente principal de información de temas cotidianos para los blumenauenses y, al mismo tiempo, gozan de mayor credibilidad. Tales resultados proporcionan pistas sobre oportunidades y perspectivas para el desarrollo de la publicidad regional. Este artigo analisa as fontes de informação sobre o cotidiano dos moradores de Blumenau (Santa Catarina, Brasil) e sua credibilidade. Por meio de uma análise exploratória e descritiva com abordagem quantitativa, o estudo baseado em pesquisa se concentrou na identificação das fontes de informação mais utilizadas e na análise da credibilidade atribuída à mídia e aos veículos mais utilizados pelos destinatários da informação, isto é, aqueles que pesquisam conteúdo em fontes de informação. A pesquisa mostrou que a Internet e as mídias tradicionais (TV, rádio e jornais) são as principais fontes sobre o cotidiano dos Blumenauenses e, ao mesmo tempo, possuem maior credibilidade. Tais resultados fornecem pistas sobre oportunidades e perspectivas para o desenvolvimento da publicidade regional.