This study explores the impact of artificial intelligence (AI)-based technologies on leadership-based organizational communication and employee performance within contemporary workplaces. While prior research has acknowledged AI’s potential in optimizing communication processes, significant gaps remain in understanding its specific influence on core communication dimensions and organizational outcomes. This study addresses these gaps by examining six key communication elements—informing, message reception, feedback, acceptance, persuasion, and reaction—to assess whether AI technologies significantly enhance employee performance by improving internal communication efficiency and reducing transmission errors, which are crucial for productive interactions. Using a quantitative approach, data were collected via a self-administered questionnaire from 203 employees of a major Romanian food industry company operating globally, including leaders and employees from three Eastern European countries. Partial least squares structural equation modeling (PLS-SEM) was employed to analyze the relationships between communication dimensions and performance. The findings revealed that informing, receiving, and accepting messages, along with reaction-provoking, had strong positive effects on performance, while feedback and persuasion showed moderate impacts. These results emphasize the transformative role of AI in communication processes, optimizing message flow and positively influencing employee behavior, thereby enhancing productivity and organizational efficiency. This research contributes to the growing body of literature by situating AI-driven communication within the broader organizational context, offering actionable insights for managers aiming to integrate AI ethically and effectively. Additionally, it offers a set of recommendations for employees and managers to lead communication process according to the new actual era of digitization, which is offering real benefits for both parts. It also provides a robust foundation for future research, encouraging longitudinal and cross-cultural studies to further investigate AI’s implications for organizational diversity, innovation, and employee well-being.

Approaches to the concept of workforce diversity have developed in recent years. This subject is now under continuous research by specialists in talent management. Simultaneously with the global tightening of COVID-19 restrictions, companies have been imposed upon to support an increasingly higher diversity, thus noticing corporate cultures stimulating communication, innovation, and superior yield results, attracting the best talent. This article analyzes the data obtained through research work targeting the understanding of companies’ orientation toward diversity in the workplace and the assessment of the policies necessary, focusing on four themes: motivation, innovation and creativity, leadership, and social responsibility. Each analyzed variable influenced diversity in the workplace from a significant level (3.33 for motivation) to a high level (4.00 for innovation/creativity and 4.00 for leadership, and 3.71 for social responsibility), showing a genuine interest in Romanian companies supporting diversity in the workplace.

This study explores how visual merchandising and store layout influence customer shopping decisions. This research aims to identify the key factors that shape consumer behavior and provide useful insights for retailers by using interactive marketing factors. Data were collected from 488 respondents in the South Muntenia region of Romania, a key economic hub with significant retail activity. Given its economic diversity and proximity to Bucharest, this region serves as a representative microcosm of consumer behavior trends in Romania. The survey was distributed physically and virtually through social media platforms (Facebook and WhatsApp groups, and email networks) to ensure a diverse and representative sample. To analyze the data, this study utilized SmartPLS, a powerful tool for structural equation modeling (SEM). This approach allowed for an in-depth examination of the relationships between visual merchandising, store layout, and customer shopping behavior, providing a more comprehensive view of the conceptual model. This study’s theoretical contributions stem from its holistic approach, which combines different aspects of visual merchandising and store layout into a unified conceptual model. By analyzing how these elements work together, this study offers a deeper understanding of customer shopping behavior. Retailers are encouraged to prioritize product arrangement, make effective use of exterior lighting, and maintain engaging window displays. These strategies can attract more customers, encourage impulse purchases, and improve the overall store profitability. This study underscores the critical role that visual merchandising and store layout play in shaping customer shopping decisions. By optimizing product layout, enhancing exterior lighting, and creating captivating window displays, retailers can design a more engaging shopping experience that boosts customer satisfaction, increases sales, and builds customer loyalty.

The objective of this study is to analyze the trends in agriculture and the factors affecting the output of agriculture (OA) in the EU and Romania in the context of green economy. The research used the quantitative (mathematical regression function, correlation matrix, and R-squared) and qualitative (the SWOT matrix of the agriculture sector in Romania) methods. The data on Romanian agriculture were gathered from Eurostat for the period of 2006–2019. The results showed that there is a direct and positive relationship between the OA and its influencing factors. Moreover, it revealed the negative relationships between the employees in agriculture (−0.58), air pollutants (−0.49), agriculture land (−0.42), irrigation norm (−0.39), agriculture training (−0.33) and the OA, and positive relationships between the area under organic farming (0.56), the average area per holding (0.56), the number of tractors (0.53) and the OA. Romania is a country where employment and agriculture areas are greater than in other EU countries; however, the results of our research highlight the significance of a careful analysis of the influencing factors, of making the difference between the thin line of sustainable performance, of developing new measures, of reducing risks, and of gaining new knowledge and agricultural skills, as an important activity, especially for Romania.

If we could know what is in the mind of consumers, we would know what to offer them with a minimum consumption of resources and maximum profitability; but because we do not know these aspects, related to the clients’ desires, their needs, which are changing continuously, then organizations can implement certain models that can help organizations to measure value, the value required to invest in this relationship and to know which are the most valuable and loyal consumers. This is necessary to provide them with information, in order to offer discounts, deals and new products and services, in order to attract new clients and retain existing ones. Thus, in our article we intend to analyze the clients’ typology, to analyze the process of communication and relationship with them in order to determine their value. At the same time, we aim to present the importance of certain models used by specialists in order to attract, retain and develop these relationships with current and prospective clients.

The COVID-19 pandemic is a mobilizing circumstance for rethinking the economic activities of companies, as well as reorganizing the way employees work. To comply with the regulations imposed worldwide, most economic activities were transferred to the online environment. The purpose of the paper is to carry out an investigation of the Romanian telework system implemented during the pandemic based on the perception of employees and employers. Our research was conducted based on an online opinion poll in which 438 respondents participated. The questionnaire included the socio-demographic characteristics of the respondents, methods and techniques for implementing telework among Romanian companies, and a correlation of the advantages and opportunities with the limits experienced both among companies and employees in carrying out this process. The results showed that 7.80% of companies wanted to maintain the conditions implemented for telework, 12.30% wanted to expand flexible practices to promote telework, and 27.60% would not make any changes in terms of telework methods. At the same time, 81.10% of employees preferred office work rather than teleworking. Successful implementation of the telework system involves efficient management that coordinates and motivates the performance of remote employees.