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Dr. Marzia Ingrassia
Università degli studi di Palermo, Dipartimento SAAF

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0 Agricultural Economics
0 consumer preferences
0 Agriclutural Sustainability Development
0 Agri-food products marketing
0 Sensory Marketing

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Journal article
Published: 12 June 2021 in Sustainability
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The Francigena Way (Via Francigena) is a long international itinerary that was awarded recognition as a Culture Route of the Council of Europe. It starts in Canterbury (UK), touches 13 European regions and ends in Rome. An ancient track of this route is in Sicily (Southern Italy), and its name is Magna Via Francigena (Great Francigena Way). This track is a pilgrimage route that connects two ancient port cities, Palermo and Agrigento, passing through internal rural territories that now deal with the exodus of population from rural to urban areas. The route passes through the Sicilian territory named “Upper-Belìce corleonese”, a rural area around the city of Corleone (a little village known worldwide for the sad Mafia events) that includes a number of municipalities. In the past, this religious pilgrimage was a fundamental part of the expression of faith for Christians and now still represents for Sicilians a strong symbol of Christian identity. In recent decades, pilgrimage tourism around the world has grown significantly each year. The aim of the study is to know the pilgrims’ motivations for choosing the Magna Via Francigena pilgrimage as a vacation and any possible similarities between pilgrimage tourism and food and wine tourism, in the wider context of sustainable and slow tourism. The Policy Delphi method was applied to collect the opinions of the stakeholders involved. The study highlighted the strong link between religious motivations and local enogastronomy, culture, art and nature. Results will support policy-making in the development of integrated territorial tourist marketing strategies.

ACS Style

Bellia Claudio; Scavone Valeria; Ingrassia Marzia. Food and Religion in Sicily—A New Green Tourist Destination by an Ancient Route from the Past. Sustainability 2021, 13, 6686 .

AMA Style

Bellia Claudio, Scavone Valeria, Ingrassia Marzia. Food and Religion in Sicily—A New Green Tourist Destination by an Ancient Route from the Past. Sustainability. 2021; 13 (12):6686.

Chicago/Turabian Style

Bellia Claudio; Scavone Valeria; Ingrassia Marzia. 2021. "Food and Religion in Sicily—A New Green Tourist Destination by an Ancient Route from the Past." Sustainability 13, no. 12: 6686.

Journal article
Published: 05 June 2021 in Journal of Ethnic Foods
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Currently, consumers appear to have diversified characteristics with regard to food tastes and consumption habits. The globalization of markets and the migration phenomenon contributed to the modification of food preferences of consumers who gradually introduce into their eating habits foods and recipes typical of the tradition of foreign countries. In this scenario, also in Italy, it is going to increase the use of “foreign products” with the consequent fusion of traditional cuisine techniques and recipes with ingredients that are typical of foreign countries and cultures. Foods and ingredients originally consumed in Asian or South American countries are increasingly consumed by Italian people, who have notoriously a strong “food identity,” who generally follow the Mediterranean Diet, and who consume typical products of the country. More particularly, the use of “new” or “novel” spices compared to those traditionally used in the preparation of Italian food has grown in the last 10 years. This study is an exploratory survey on the consumption of spices in Sicily (Southern Italy), which is an Italian Region with a high level of immigrated people and a good level of social integration and progressive inclusion. The objective of this study is to know whether and how Sicilian consumers’ consumption preferences, use, and purchasing behaviors with regard to spices changed in the last few years. The results highlight an increasing use of novel spices for the preparation of the traditional recipes and a good appreciation by consumers. These results are interesting because they provide information about spices’ market development and food product marketing and internationalization. The survey gives interesting inputs for reflections about the relationship between food contaminations and social integration and insight into consumers’ preferences in Italy.

ACS Style

Stefania Chironi; Simona Bacarella; Luca Altamore; Pietro Columba; Marzia Ingrassia. Consumption of spices and ethnic contamination in the daily diet of Italians - consumers’ preferences and modification of eating habits. Journal of Ethnic Foods 2021, 8, 1 -16.

AMA Style

Stefania Chironi, Simona Bacarella, Luca Altamore, Pietro Columba, Marzia Ingrassia. Consumption of spices and ethnic contamination in the daily diet of Italians - consumers’ preferences and modification of eating habits. Journal of Ethnic Foods. 2021; 8 (1):1-16.

Chicago/Turabian Style

Stefania Chironi; Simona Bacarella; Luca Altamore; Pietro Columba; Marzia Ingrassia. 2021. "Consumption of spices and ethnic contamination in the daily diet of Italians - consumers’ preferences and modification of eating habits." Journal of Ethnic Foods 8, no. 1: 1-16.

Journal article
Published: 26 November 2020 in Journal of Open Innovation: Technology, Market, and Complexity
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Wine Influencers (WIs) represent a new type of independent third party endorsers that are progressively establishing themselves within social networks. This study analyzes the characteristics of the activity of WIs and the communication model used via Instagram. Netnographic Analysis, Factor Analysis and AGIL methods were applied. The results show five Key-findings within specific relationships established during discussions: advice from Wine Influencers and generalized reciprocity in relationships; structural and social bonds established based on the frequency of messages from regular followers; peer-to-peer relationship development through recommendation; development of trust established through online relationships; wine influencer’s influence on followers regarding everything about the wine. The study derives a model that explains the communication dimensions used by WIs that are: advertising (information about product/brand) (35.71%); persuasion—added value to brand and product (42.62%); brand democratization (10.07%); and identity (8.03%). This study provides a novel contribution to the open innovation process of small and medium-sized wine industries for their marketing strategies.

ACS Style

Marzia Ingrassia; Luca Altamore; Simona Bacarella; Pietro Columba; Stefania Chironi. The Wine Influencers: Exploring a New Communication Model of Open Innovation for Wine Producers—A Netnographic, Factor and AGIL Analysis. Journal of Open Innovation: Technology, Market, and Complexity 2020, 6, 165 .

AMA Style

Marzia Ingrassia, Luca Altamore, Simona Bacarella, Pietro Columba, Stefania Chironi. The Wine Influencers: Exploring a New Communication Model of Open Innovation for Wine Producers—A Netnographic, Factor and AGIL Analysis. Journal of Open Innovation: Technology, Market, and Complexity. 2020; 6 (4):165.

Chicago/Turabian Style

Marzia Ingrassia; Luca Altamore; Simona Bacarella; Pietro Columba; Stefania Chironi. 2020. "The Wine Influencers: Exploring a New Communication Model of Open Innovation for Wine Producers—A Netnographic, Factor and AGIL Analysis." Journal of Open Innovation: Technology, Market, and Complexity 6, no. 4: 165.

Conference paper
Published: 14 October 2020 in Green metamorphoses: agriculture, food, ecology
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ACS Style

M. Ingrassia; P. Columba; S. Bacarella; S. Chironi; L. Altamore. 6. Consumption of pasta in Italy: factors affecting preferences. Green metamorphoses: agriculture, food, ecology 2020, 1 .

AMA Style

M. Ingrassia, P. Columba, S. Bacarella, S. Chironi, L. Altamore. 6. Consumption of pasta in Italy: factors affecting preferences. Green metamorphoses: agriculture, food, ecology. 2020; ():1.

Chicago/Turabian Style

M. Ingrassia; P. Columba; S. Bacarella; S. Chironi; L. Altamore. 2020. "6. Consumption of pasta in Italy: factors affecting preferences." Green metamorphoses: agriculture, food, ecology , no. : 1.

Journal article
Published: 18 May 2020 in Agronomy
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This study measures the communication ability of wineries in two extreme territories of Southern Italy, Mount Etna and the island of Pantelleria. The evaluation of four dimensions of web communication was carried out by the AGIL Scheme (i.e., adaptation, goal-attainment, integration, latent pattern maintenance). The study provides a generalizable model to be applied in other similar studies. Additionally, focus groups of experts were carried out. The method proved to be suitable to measure the communication effectiveness of wineries through websites. Extreme territories may add value to the wine, regardless of the brand. The heroic wines may become the symbol of these territories, helping environmentally safeguard and contrast territory abandonment by rural communities. The findings highlight that effective communication of heroic viticulture may be used to reposition these wines and increase their competitive advantage in foreign markets. The study generates new ideas for reflection on new types of web communication.

ACS Style

Stefania Chironi; Luca Altamore; Pietro Columba; Simona Bacarella; Marzia Ingrassia. Study of Wine Producers’ Marketing Communication in Extreme Territories–Application of the AGIL Scheme to Wineries’ Website Features. Agronomy 2020, 10, 721 .

AMA Style

Stefania Chironi, Luca Altamore, Pietro Columba, Simona Bacarella, Marzia Ingrassia. Study of Wine Producers’ Marketing Communication in Extreme Territories–Application of the AGIL Scheme to Wineries’ Website Features. Agronomy. 2020; 10 (5):721.

Chicago/Turabian Style

Stefania Chironi; Luca Altamore; Pietro Columba; Simona Bacarella; Marzia Ingrassia. 2020. "Study of Wine Producers’ Marketing Communication in Extreme Territories–Application of the AGIL Scheme to Wineries’ Website Features." Agronomy 10, no. 5: 721.

Preprint
Published: 16 April 2020
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This study measures the communication ability of wineries in two extreme territories of Southern Italy, Mount Etna and the island of Pantelleria. The evaluation of four dimensions of web communication was carried out by the AGIL Scheme (i.e. adaptation, goal-attainment, integration, latent pattern maintenance). The study provides a generalizable model to be applied in other similar studies. Also, focus groups of experts were carried out. The method proved to be suitable to measure the communication effectiveness of wineries through websites. Extreme territories may add value to the wine, regardless of the brand. The heroic wines may become the symbol of these territories helping environmental safeguard and contrasting territory abandonment by rural communities. The findings highlight that effective communication of heroic viticulture may be used to reposition these wines and increase their competitive advantage in foreign markets. The study generates new ideas for reflection on new types of web communication.

ACS Style

Stefania Chironi; Luca Altamore; Pietro Columba; Simona Bacarella; Marzia Ingrassia. Study of Wine Producers' Marketing Communication in Extreme Territories - Application of the AGIL Scheme to Wineries Websites Features. 2020, 1 .

AMA Style

Stefania Chironi, Luca Altamore, Pietro Columba, Simona Bacarella, Marzia Ingrassia. Study of Wine Producers' Marketing Communication in Extreme Territories - Application of the AGIL Scheme to Wineries Websites Features. . 2020; ():1.

Chicago/Turabian Style

Stefania Chironi; Luca Altamore; Pietro Columba; Simona Bacarella; Marzia Ingrassia. 2020. "Study of Wine Producers' Marketing Communication in Extreme Territories - Application of the AGIL Scheme to Wineries Websites Features." , no. : 1.

Journal article
Published: 02 March 2020 in Agronomy
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Sustainable viticulture is suggested as an interesting strategy for achieving the objectives of global greenhouse gas (GHG) emission reduction in terms of mitigation and adaptation. However, knowledge and quantification of the contribution of sustainable vineyard management on climate change impact are needed. Although it is widely assessed by several authors that the agricultural stage has a great impact in the wine chain, very few studies have evaluated the greenhouse gas emission in this phase including the ability of soil to sequester carbon (C) or the off-farm C loss by erosion. This work aimed to provide a vineyard carbon budget (vCB) tool to quantify the impact of grape production on GHG emission including the effects of environmental characteristics and agricultural practices. The vCB was estimated considering four different soil management scenarios: conventional tillage (CT), temporary cover crop with a leguminous species in alternate inter-rows (ACC), temporary cover crop with a leguminous species (CC), permanent cover crop (PCC). The estimation of vCB was applied at territory level in a viticulture area in Sicily (2468 ha of vineyard) using empirical data. Results of the present study showed that the environmental characteristics strongly affect the sustainability of vineyard management; the highest contribution to total CO2 emission is, in fact, given by the C losses by erosion in sloping vineyards. Soils of studied vineyards are a source of CO2 due to the low C inputs and high mineralization rate, except for soil managed by CC which can sequester soil C, contributing positively to vCB. The highest total CO2 emission was estimated in vineyards under CT management (2.31 t ha−1y−1), followed by CC (1.27 t ha−1y−1), ACC (0.69 t ha−1y−1) and PCC (0.64 t ha−1y−1). Findings of vCB applied at territory level highlighted the key role of the evaluation of carbon budget (CB) on a larger scale to identify the CO2 emission in relation to climatic and environmental factors. The present study could contribute to provide suggestions to policymakers and farmers for reducing GHG emissions and promote more sustainable grape production practices.

ACS Style

Agata Novara; Valeria Favara; Amelia Novara; Nicola Francesca; Tanino Santangelo; Pietro Columba; Stefania Chironi; Marzia Ingrassia; Luciano Gristina. Soil Carbon Budget Account for the Sustainability Improvement of a Mediterranean Vineyard Area. Agronomy 2020, 10, 336 .

AMA Style

Agata Novara, Valeria Favara, Amelia Novara, Nicola Francesca, Tanino Santangelo, Pietro Columba, Stefania Chironi, Marzia Ingrassia, Luciano Gristina. Soil Carbon Budget Account for the Sustainability Improvement of a Mediterranean Vineyard Area. Agronomy. 2020; 10 (3):336.

Chicago/Turabian Style

Agata Novara; Valeria Favara; Amelia Novara; Nicola Francesca; Tanino Santangelo; Pietro Columba; Stefania Chironi; Marzia Ingrassia; Luciano Gristina. 2020. "Soil Carbon Budget Account for the Sustainability Improvement of a Mediterranean Vineyard Area." Agronomy 10, no. 3: 336.

Journal article
Published: 07 August 2019 in Journal of International Food & Agribusiness Marketing
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ACS Style

Luca Altamore; Marzia Ingrassia; Pietro Columba; Stefania Chironi; Simona Bacarella. Italian Consumers’ Preferences for Pasta and Consumption Trends: Tradition or Innovation? Journal of International Food & Agribusiness Marketing 2019, 32, 337 -360.

AMA Style

Luca Altamore, Marzia Ingrassia, Pietro Columba, Stefania Chironi, Simona Bacarella. Italian Consumers’ Preferences for Pasta and Consumption Trends: Tradition or Innovation? Journal of International Food & Agribusiness Marketing. 2019; 32 (4):337-360.

Chicago/Turabian Style

Luca Altamore; Marzia Ingrassia; Pietro Columba; Stefania Chironi; Simona Bacarella. 2019. "Italian Consumers’ Preferences for Pasta and Consumption Trends: Tradition or Innovation?" Journal of International Food & Agribusiness Marketing 32, no. 4: 337-360.

Journal article
Published: 20 August 2018 in International Journal of Wine Business Research
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Purpose This paper aims to examine how Pantelleria’s wineries communicate the extreme territory of Pantelleria through its passito wine and whether this may be a value added for consumers. Specifically examines which dimensions of communication are effectively used by wineries to stimulate, in wine consumers, emotions that link passito wine with the territory of Pantelleria. Design/methodology/approach All websites of wineries producing passito wine in Pantelleria were analyzed using the adaptation, goal-attainment, integration and latent pattern maintenance (AGIL) scheme for measuring communication dimensions. Findings Results suggest that wineries and stakeholders should apply territory-based marketing strategies to add value to passito wine, the symbol of the island. Synergistically, Pantelleria, through the use of its symbolic product, may enhance its touristic activities. This approach provides useful elements to evaluate the potential of communication in other regions with extreme agriculture, with other agro-food products to promote, due to the replicability of the method. Research limitations/implications A limitation of this study is the application of the AGIL method to a population of wineries located in a small wine region; however, regions where heroic agriculture is practiced are generally small. Practical implications The findings demonstrate a unique approach that provides an alternative form of wine communication strategy, in which the extreme territory becomes the communication tool of the product linked to it, adding value, regardless of the brand, while, simultaneously, the product becomes the symbol of the territory. Originality/value It contributes to the literature by providing the first application of the AGIL scheme to the wine sector, and it shows a new approach for communication strategies in wine marketing.

ACS Style

Marzia Ingrassia; Luca Altamore; Pietro Columba; Simona Bacarella; Stefania Chironi. The communicative power of an extreme territory – the Italian island of Pantelleria and its passito wine. International Journal of Wine Business Research 2018, 30, 292 -308.

AMA Style

Marzia Ingrassia, Luca Altamore, Pietro Columba, Simona Bacarella, Stefania Chironi. The communicative power of an extreme territory – the Italian island of Pantelleria and its passito wine. International Journal of Wine Business Research. 2018; 30 (3):292-308.

Chicago/Turabian Style

Marzia Ingrassia; Luca Altamore; Pietro Columba; Simona Bacarella; Stefania Chironi. 2018. "The communicative power of an extreme territory – the Italian island of Pantelleria and its passito wine." International Journal of Wine Business Research 30, no. 3: 292-308.

Journal article
Published: 01 March 2018 in Acta Horticulturae
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ISHS VIII International Postharvest Symposium: Enhancing Supply Chain and Consumer Benefits - Ethical and Technological Issues Consumer acceptance and primary drivers of liking for small fruits

ACS Style

Marzia Ingrassia; Simona Bacarella; Luca Altamore; Giuseppe Sortino; S. Chironi. Consumer acceptance and primary drivers of liking for small fruits. Acta Horticulturae 2018, 1147 -1154.

AMA Style

Marzia Ingrassia, Simona Bacarella, Luca Altamore, Giuseppe Sortino, S. Chironi. Consumer acceptance and primary drivers of liking for small fruits. Acta Horticulturae. 2018; (1194):1147-1154.

Chicago/Turabian Style

Marzia Ingrassia; Simona Bacarella; Luca Altamore; Giuseppe Sortino; S. Chironi. 2018. "Consumer acceptance and primary drivers of liking for small fruits." Acta Horticulturae , no. 1194: 1147-1154.

Journal article
Published: 01 January 2018 in AIMS Agriculture and Food
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ACS Style

Luca Altamore; Marzia Ingrassia; Stefania Chironi; Pietro Columba; Giuseppe Sortino; Ana Vukadin; Simona Bacarella; Altamore Luca; Ingrassia Marzia; Chironi Stefania; Columba Pietro; Sortino Giuseppe; Vukadin Ana; Bacarella Simona; Paris 2 Escp Europe. Pasta experience: Eating with the five senses—a pilot study. AIMS Agriculture and Food 2018, 3, 493 -520.

AMA Style

Luca Altamore, Marzia Ingrassia, Stefania Chironi, Pietro Columba, Giuseppe Sortino, Ana Vukadin, Simona Bacarella, Altamore Luca, Ingrassia Marzia, Chironi Stefania, Columba Pietro, Sortino Giuseppe, Vukadin Ana, Bacarella Simona, Paris 2 Escp Europe. Pasta experience: Eating with the five senses—a pilot study. AIMS Agriculture and Food. 2018; 3 (4):493-520.

Chicago/Turabian Style

Luca Altamore; Marzia Ingrassia; Stefania Chironi; Pietro Columba; Giuseppe Sortino; Ana Vukadin; Simona Bacarella; Altamore Luca; Ingrassia Marzia; Chironi Stefania; Columba Pietro; Sortino Giuseppe; Vukadin Ana; Bacarella Simona; Paris 2 Escp Europe. 2018. "Pasta experience: Eating with the five senses—a pilot study." AIMS Agriculture and Food 3, no. 4: 493-520.

Journal article
Published: 01 October 2017 in Acta Horticulturae
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ISHS V International Symposium on Fig Consumer preferences for fig fruit (Ficus carica L.) quality attributes and postharvest storage at low temperature by in-store survey and focus group

ACS Style

Marzia Ingrassia; S. Chironi; Alessio Allegra; Giuseppe Sortino. Consumer preferences for fig fruit (Ficus caricaL.) quality attributes and postharvest storage at low temperature by in-store survey and focus group. Acta Horticulturae 2017, 383 -388.

AMA Style

Marzia Ingrassia, S. Chironi, Alessio Allegra, Giuseppe Sortino. Consumer preferences for fig fruit (Ficus caricaL.) quality attributes and postharvest storage at low temperature by in-store survey and focus group. Acta Horticulturae. 2017; (1173):383-388.

Chicago/Turabian Style

Marzia Ingrassia; S. Chironi; Alessio Allegra; Giuseppe Sortino. 2017. "Consumer preferences for fig fruit (Ficus caricaL.) quality attributes and postharvest storage at low temperature by in-store survey and focus group." Acta Horticulturae , no. 1173: 383-388.

Journal article
Published: 02 February 2017 in Journal of Food Products Marketing
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Stefania Chironi; Simona Bacarella; Luca Altamore; Marzia Ingrassia. Quality Factors Influencing Consumer Demand for Small Fruit by Focus Group and Sensory Test. Journal of Food Products Marketing 2017, 23, 857 -872.

AMA Style

Stefania Chironi, Simona Bacarella, Luca Altamore, Marzia Ingrassia. Quality Factors Influencing Consumer Demand for Small Fruit by Focus Group and Sensory Test. Journal of Food Products Marketing. 2017; 23 (8):857-872.

Chicago/Turabian Style

Stefania Chironi; Simona Bacarella; Luca Altamore; Marzia Ingrassia. 2017. "Quality Factors Influencing Consumer Demand for Small Fruit by Focus Group and Sensory Test." Journal of Food Products Marketing 23, no. 8: 857-872.

Journal article
Published: 01 January 2017 in International Journal of Entrepreneurship and Small Business
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International publishers of academic, scientific and professional journals since 1979.

ACS Style

Marzia Ingrassia; Pietro Columba; Simona Bacarella; Luca Altamore; Stefania Chironi. Study of product repositioning for the Marsala Vergine DOC wine. International Journal of Entrepreneurship and Small Business 2017, 32, 1 .

AMA Style

Marzia Ingrassia, Pietro Columba, Simona Bacarella, Luca Altamore, Stefania Chironi. Study of product repositioning for the Marsala Vergine DOC wine. International Journal of Entrepreneurship and Small Business. 2017; 32 (1/2):1.

Chicago/Turabian Style

Marzia Ingrassia; Pietro Columba; Simona Bacarella; Luca Altamore; Stefania Chironi. 2017. "Study of product repositioning for the Marsala Vergine DOC wine." International Journal of Entrepreneurship and Small Business 32, no. 1/2: 1.

Journal article
Published: 01 January 2017 in International Journal of Entrepreneurship and Small Business
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Italian production of wine is very diversified and Sicily is one of the major regions with regards to quality and quantity of wine. The Marsala is the oldest fortified Sicilian wine, which is very valuable because of its organoleptic qualities and its production process. Marsala wine has been gaining for over a century in the Italian and foreign market, but, after a century of fame, it entered a long phase of decline because of inappropriate producers' decisions and new competitors. The objective of this study is to investigate strengths, weaknesses, opportunities and treats of Marsala Vergine DOC wine for repositioning the product in the market. The focus group and factor analysis were carried out. Results highlighted the key-factors producers need to focus on, in order to reposition the wine in the market and meet preferences of a distinctive target consumer. Integrated strategies may be developed with stakeholders basing on results.

ACS Style

Stefania Chironi; Simona Bacarella; Luca Altamore; Pietro Columba; Marzia Ingrassia. Study of product repositioning for the Marsala Vergine DOC wine. International Journal of Entrepreneurship and Small Business 2017, 32, 118 .

AMA Style

Stefania Chironi, Simona Bacarella, Luca Altamore, Pietro Columba, Marzia Ingrassia. Study of product repositioning for the Marsala Vergine DOC wine. International Journal of Entrepreneurship and Small Business. 2017; 32 (1/2):118.

Chicago/Turabian Style

Stefania Chironi; Simona Bacarella; Luca Altamore; Pietro Columba; Marzia Ingrassia. 2017. "Study of product repositioning for the Marsala Vergine DOC wine." International Journal of Entrepreneurship and Small Business 32, no. 1/2: 118.

Journal article
Published: 01 October 2016 in Acta Horticulturae
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ISHS III International Conference on Fresh-Cut Produce: Maintaining Quality and Safety Influence of an evoked pleasant consumption context on consumers' hedonic evaluation for minimally processed cactus pear (Opuntia ficus-indica) fruit

ACS Style

Giuseppe Sortino; Alessio Allegra; P. Inglese; S. Chironi; Marzia Ingrassia. Influence of an evoked pleasant consumption context on consumers’ hedonic evaluation for minimally processed cactus pear (Opuntia ficus-indica) fruit. Acta Horticulturae 2016, 327 -334.

AMA Style

Giuseppe Sortino, Alessio Allegra, P. Inglese, S. Chironi, Marzia Ingrassia. Influence of an evoked pleasant consumption context on consumers’ hedonic evaluation for minimally processed cactus pear (Opuntia ficus-indica) fruit. Acta Horticulturae. 2016; (1141):327-334.

Chicago/Turabian Style

Giuseppe Sortino; Alessio Allegra; P. Inglese; S. Chironi; Marzia Ingrassia. 2016. "Influence of an evoked pleasant consumption context on consumers’ hedonic evaluation for minimally processed cactus pear (Opuntia ficus-indica) fruit." Acta Horticulturae , no. 1141: 327-334.

Articles
Published: 28 June 2016 in Journal of Food Products Marketing
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Consumers’ attitude and preferences in regard to food ingredients, country of origin, social corporate responsibility toward the environment, and work conditions have changed over the last 10 years. Consumers are getting more educated and therefore more sensitive around cultivation practices in agriculture and food processing, which increases concerns in regard to production practices in agriculture. Several studies have been conducted on consumers’ preferences about quality food, but not with regard to blonde oranges cv. Washington Navel cultivated in southern Italy. This quality fruit is a niche product that achieved the Protected Designation of Origin (PDO) certification for high organoleptic properties and fine taste. In this study, by a survey of 400 Italian consumers, we discovered preferences in regard to the cv. Washington Navel PDO (Riberella) attributes and revealed variables that may influence consumers’ purchasing behavior. Cluster analysis, based on respondents’ rates on 20 attributes, revealed preference segmentation. Freshness, taste, and origin were the most important attributes for consumers, following visual appearance and quality/price ratio. In responding to the demands of consumers for quality fresh fruit, information about quality standards and about the Riberella PDO is poor. Therefore, there may be potential to develop specific policies and marketing strategies to product the position in the international market.

ACS Style

Marzia Ingrassia; Filippo Sgroi; Salvatore Tudisca; Stefania Chironi. Study of Consumer Preferences in Regard to the Blonde Orange Cv.Washington Navel“Arancia Di Ribera PDO”. Journal of Food Products Marketing 2016, 23, 799 -816.

AMA Style

Marzia Ingrassia, Filippo Sgroi, Salvatore Tudisca, Stefania Chironi. Study of Consumer Preferences in Regard to the Blonde Orange Cv.Washington Navel“Arancia Di Ribera PDO”. Journal of Food Products Marketing. 2016; 23 (7):799-816.

Chicago/Turabian Style

Marzia Ingrassia; Filippo Sgroi; Salvatore Tudisca; Stefania Chironi. 2016. "Study of Consumer Preferences in Regard to the Blonde Orange Cv.Washington Navel“Arancia Di Ribera PDO”." Journal of Food Products Marketing 23, no. 7: 799-816.

Journal article
Published: 01 May 2015 in Acta Horticulturae
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ISHS VIII International Peach Symposium SENSORY EVALUATION AND SUITABILITY FOR FRESH-CUT PRODUCE OF WHITE PEACH [PRUNUS PERSICA (L.) BATSCH] 'SETTEMBRINA DI BIVONA'

ACS Style

Giuseppe Sortino; M. Ingrassia; Alessio Allegra; P. Inglese. SENSORY EVALUATION AND SUITABILITY FOR FRESH-CUT PRODUCE OF WHITE PEACH [PRUNUS PERSICA (L.) BATSCH] 'SETTEMBRINA DI BIVONA'. Acta Horticulturae 2015, 787 -790.

AMA Style

Giuseppe Sortino, M. Ingrassia, Alessio Allegra, P. Inglese. SENSORY EVALUATION AND SUITABILITY FOR FRESH-CUT PRODUCE OF WHITE PEACH [PRUNUS PERSICA (L.) BATSCH] 'SETTEMBRINA DI BIVONA'. Acta Horticulturae. 2015; (1084):787-790.

Chicago/Turabian Style

Giuseppe Sortino; M. Ingrassia; Alessio Allegra; P. Inglese. 2015. "SENSORY EVALUATION AND SUITABILITY FOR FRESH-CUT PRODUCE OF WHITE PEACH [PRUNUS PERSICA (L.) BATSCH] 'SETTEMBRINA DI BIVONA'." Acta Horticulturae , no. 1084: 787-790.

Journal article
Published: 01 January 2015 in Acta Horticulturae
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ISHS VIII International Congress on Cactus Pear and Cochineal STUDY OF THE IMPORTANCE OF EMOTIONAL FACTORS CONNECTED TO THE COLORS OF FRESH-CUT CACTUS PEAR FRUITS IN CONSUMER PURCHASE CHOICES FOR A MARKETING POSITIONING STRATEGY

ACS Style

S. Chironi; Marzia Ingrassia. STUDY OF THE IMPORTANCE OF EMOTIONAL FACTORS CONNECTED TO THE COLORS OF FRESH-CUT CACTUS PEAR FRUITS IN CONSUMER PURCHASE CHOICES FOR A MARKETING POSITIONING STRATEGY. Acta Horticulturae 2015, 209 -215.

AMA Style

S. Chironi, Marzia Ingrassia. STUDY OF THE IMPORTANCE OF EMOTIONAL FACTORS CONNECTED TO THE COLORS OF FRESH-CUT CACTUS PEAR FRUITS IN CONSUMER PURCHASE CHOICES FOR A MARKETING POSITIONING STRATEGY. Acta Horticulturae. 2015; (1067):209-215.

Chicago/Turabian Style

S. Chironi; Marzia Ingrassia. 2015. "STUDY OF THE IMPORTANCE OF EMOTIONAL FACTORS CONNECTED TO THE COLORS OF FRESH-CUT CACTUS PEAR FRUITS IN CONSUMER PURCHASE CHOICES FOR A MARKETING POSITIONING STRATEGY." Acta Horticulturae , no. 1067: 209-215.

Journal article
Published: 01 March 2013 in RIVISTA DI ECONOMIA AGRARIA
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ACS Style

Marzia Ingrassia; Filippo Sgroi; Riccardo Testa. The behaviour of non consumers of organic food: suggestions on marketing strategies to attract new market segments. RIVISTA DI ECONOMIA AGRARIA 2013, 47 -63.

AMA Style

Marzia Ingrassia, Filippo Sgroi, Riccardo Testa. The behaviour of non consumers of organic food: suggestions on marketing strategies to attract new market segments. RIVISTA DI ECONOMIA AGRARIA. 2013; (3):47-63.

Chicago/Turabian Style

Marzia Ingrassia; Filippo Sgroi; Riccardo Testa. 2013. "The behaviour of non consumers of organic food: suggestions on marketing strategies to attract new market segments." RIVISTA DI ECONOMIA AGRARIA , no. 3: 47-63.