Kwangji Kim

Prof. Kwangji Kim

Pukyong National University
orcid

Research Focus & Metrics

Academic Career Length

7Years (2020-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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1 March 2021 in Journal of Hospitality and Tourism Management
Verified
Journal Article
Closed access
KKKwangji Kim
Kwangji Kim
MBMark A. Bonn
Mark A. Bonn
Meehee ChoMeehee Cho
Meehee Cho

24 April 2020 in Sustainability
Verified
Journal Article
Open access
PDF file
KKKwangji Kim
Kwangji Kim
MKMi-Jung Kim
Mi-Jung Kim
JJJae-Kyoon Jun
Jae-Kyoon Jun
When competitive small restaurants have queues in peak periods, they lack strategies to cope. However, few studies have examined small restaurants’ revenue management strategies at peak times. This research examines how such small restaurants in South Korea can improve their profitability by adapting their price increases, table mix, and the equilibrium points of the utilization rates, and reports the following findings based on the analysis of two studies. In Study 1, improving profitability by increasing prices should carefully consider the magnitude and timing. In Study 2, when implementing the table mix strategy, seat occupancy and profit also increase, and we further find the equilibrium points of the utilization rates. Under a queuing system, the utilization rate and average waiting time are also identified as having a trade-off relationship. The results provide insights into how managers of small restaurants with queues can develop efficient revenue management strategies to manage peak hours.