The modern economy is based not only on capital and human resources, but above all on information that enterprises possess. The right information at the right time may determine the development and strong competitive position of an enterprise on the market, whereas lack of such information may even lead to its failure. A properly developed e-business strategy and tools that are well suited for the specificity of this type of business and appropriately used have a positive impact on an enterprise's success.The aim of the paper is to indicate the existing, modern tools used in e-business in the aspect of increasing the coverage and sales of the different products and services, with special reference to recognition of a specific brand. The authors attempt to present business model solutions of a selected service offered by an e-business which is a Polish leader in e-shop software, as well as resources of good practices defining how to act to provide services in an optimal way using IT communication

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Analysis of the road traffic management system in the neural network development perspective

Congestion, car exhaust gases, permanent noise and risk of accidents are the most common and severe problems in conurbations, especially in their cores or commerce districts. Such problems basically result from the continuously increasing amount of private and business vehicles on streets. It is obvious that more cars moving on the streets indicate more environmental negative externalities, therefore, new solutions to combat them are not only needed, but absolutely necessary. The aim of this dissemination paper is to focus on the idea of the SmartFreight project which was introduced in the UE a few years ago, but still has been neglected by many city representatives or cargo delivery companies. The project deals with all the problems that appear inside city centres due to cargo trucks services or lorry door-to-door delivery. The authors of this paper posit the hypothesis that for the time being, the SmartFreight project is the best solution against congestion and environmentally harmful externalities in urban areas. To support the hypothesis and show the effectiveness and benefits of the SmartFreight project implementation, the authors discuss all assumptions of the SmartFreight project and analyse statistics, figures and survey data collected in the cities where the SmartFreight project has been launched

The aim of the study is to present a methodology for analyzing pollution emissions in a medium-sized city using modern traffic simulations in the aspect of minimizing exhaust emissions. The scope of the research and the methods of analysis used differ from those applied in big cities projects that can be found in the literature, Therefore the progressive elaboration model has been applied methodically to formulate and carry out the feasibility study. To perform microscopic traffic simulations, the software Simulation of Urban Mobility (SUMO—German Aerospace Center (DLR), Berlin, Germany) was applied. Thanks to the simulations, changes in traffic organization were accurately identified in the context of pollution emissions before they were implemented. The proposed approach allows a smooth flow of vehicles and a reduction of exhaust emissions. The experiments, supported by visual modelling of traffic with respect to pollution emissions, were performed on one of the main arteries of the city of Czestochowa (Poland). The results were used to explain the benefits of planned roadworks and convince the city government of the necessity to modernize the communication network.

The paper will address the topic of technical and information systems, which constitute a very important element of supporting environmental management in an enterprise in a turbulent environment. There is a range of variants of their implementation fulfilling a number of different functions, which examined in terms of the effects of implementing systems informing about the environment in an enterprise, usually focus on typical areas of their use in environmental management, with particular reference to the evaluation of their practical importance. Implementation of the objectives related with instruments for environmental management in the aspect of improving the effectiveness of environmental protection in an enterprise enables the achievement of a specific goal implied by ecological controlling. However, these instruments are characterised by specific attributes, as most of them, having a nature of satellites, are implemented as a complement to conventional instruments. A wide range of applications of systems informing about the environment allow enterprises to systematically implement such instruments without significant financial outlay. Despite numerous unfavourable economic and ecological conditions, it should be stressed that the effects illustrating the implementation of such systems are very reliable and so evocative that integration of environmental information systems with the structures existing in an enterprise determines high quality of the final data. In the relationship between environmental management and instruments, it is very important for effective environmental protection implemented within an enterprise that the instruments are compatible and can be combined with one another, which will have a significant impact in the future on the paradigm of constantly increasing interest of enterprises in systems for environmental management through the perspective of ecological indicators and balances.