Working on behavioral theory; 'illusional marketing' techniques (i.e. gamification, storytelling, user experience design) engaging consumers by appealing to the unconscious.
Additionally studying the ethics dimension; smartphone addiction as an architected phenomenon due to the misuse of these techniques.
Working on behavioral theory; 'illusional marketing' techniques (i.e. gamification, storytelling, user experience design) engaging consumers by appealing to the unconscious.
Additionally studying the ethics dimension; smartphone addiction as an architected phenomenon due to the misuse of these techniques.