Amer Balić, MSc, is a private entrepreneur with fifteen years of experience in the ICT industry, economic consultant and financial expert. He is the director and founder of the company for financial management and digital marketing "INNOVATIVE d.o.o." as well as on the board of directors of the accounting company ABBA d.o.o. He is currently a PhD student at the Faculty of Economics and Business with expected graduation at the beginning of 2023. He has received a Master's Degree in Business Economics with a specialization in Marketing from the Faculty of Economics, University of Sarajevo, BIH. His main research interests are enterprise resource planning (ERP) systems, digital economy and financial management.