I am currently a PhD candidate and teaching assistant at Moulay Ismail University in Meknès. My research focuses on analyzing how the adoption of ESG (Environmental, Social, and Governance) criteria by businesses influences investment decisions, particularly in Morocco. The original contribution of my thesis lies in its in-depth exploration of how ESG ratings can be effectively adapted and implemented to enhance Morocco’s investment attractiveness. My objective is to understand the role of ESG ratings in enhancing the attractiveness of investments for companies by analyzing their adoption of environmental, social, and governance (ESG) initiatives and measures, as well as their implementation of these practices. Additionally, I aim to investigate financing and investment indicators to provide a practical model that promotes the adoption of ESG criteria and turns them into a competitive advantage for attracting investors.