Alexandra Perju-Mitran is an Associate Professor, Ph.D. in the Management-Marketing Department at the Romanian-American University, specializing in consumer behavior, digital marketing, and promotional techniques. She holds a PhD in Economics, Marketing, from the Academy of Economic Studies in Bucharest. She has been a guest lecturer at University of Perugia in Italy (2024), Lapland University of Applied Sciences in Finland (2019), Polytechnic University of Valencia in Spain (2018), and Collegium Civitas in Warsaw, Poland (2013). Her research focuses on consumer behavior modelling, with emphasis on technology acceptance, entrepreneurial intent and ecological behavior.