With a PhD in Communication Sciences from the University of Minho, a Masters degree in Communication and Image and a degree in Marketing and Advertising from IADE, Alexandre Duarte is the coordinator of various courses in IADE, visiting Professor in several Universities, developer of the Research Unit CECS at the Univ. Minho, and Course Coordinator of OFICINA de PORTFOLIO™. Alexandre has worked in several multinational advertizing agencies, in Portugal and Brazil, such as TBWA, Saatchi & Saatchi, Ogilvy, W/Portugal, W/Brazil, Lowe & Partners, and BrandiaCentral as a Senior Creative Copywriter. In 2012, he was nominated Tutor of the EUROBEST Young Marketers Academy and, in 2013, was elected as a member of the Directors Board of EDCOM - European Institute for Commercial Communications Education. In the beginning of 2014, he was appointed CEO of RESTART, an Institute of Creativity, Arts and New Technologies, and in 2018 was invited to teach in the Communication Sciences Master and the Post-Graduation of Social Brands of Universidade Católica Portuguesa. Currently, he is also Coordinator of the Service Design Course.