Ana Belén Bastidas Manzano is a Research Teaching Professor at the Madrid Open University (UDIMA), since 2017. She teaches in the Degrees of Marketing, Tourism, Advertising and Public Relations and Business Administration and Management, among others. Her professional experience has been related mainly to the tourism sector, working as a tour guide, travel agent, tourist informant, etc. In the field of teaching, she has been providing training in the areas of tourism, business, human resources and marketing for more than 15 years. It has also written manuals for certificates of professionalism in these areas. She has a PhD in Economic and Business Sciences from the University of Granada in the area of market research. With a thesis entitled "Smart Tourism Destinations: An Analysis of the Origin, Evolution and Future Trends", with the qualification of outstanding Cum Laude. Her lines of research are focused on smart tourist destinations, neuromarketing and knowledge of tourist behavior. In addition, she has a Degree in Tourism and a Degree in Labor Sciences. His lines of research focus on tourism, marketing, neuromarketing and business. She has published her work in line with her doctoral thesis in the international journal Journal Hospitality and Tourism Research (impact factor 2.685, Q1).