Popescu Anca (anca.radbata@unitbv.ro) is a Lecturer, Ph.D. at Transilvania University, Faculty of Economic Sciences and Business Administration. With over fifteen years of academic and practical experience, she is deeply committed to advancing knowledge in product and service quality and consumer protection, while also exploring their connections with marketing, marketing strategy, and social media marketing. Her interests include exploring quality assurance and consumer behavior, refining marketing techniques, and examining digital transformation, all while collaborating with diverse teams to drive impactful academic and applied projects.