This research examines sustainable tourism in Indonesia, focusing on Ergo Green Tourism, a model that integrates ergonomic principles with green tourism. With the tourism sector significant economic contribution, there is a growing need for a model that balances environmental sustainability with tourist comfort. The research aims to evaluate the Ergo Green Tourism model by analyzing the relationships between Environmental Green Knowledge, Green Marketing, and Environmental Protection in promoting sustainability and improving tourism performance in Indonesia. A quantitative approach using Structural Equation Modeling (SEM) was employed. Data was gathered from MSMEs in key Indonesian tourist destinations through structured questionnaires and in-depth interviews, combining both quantitative and qualitative insights. The findings show that environmental protection and environmental knowledge positively influence green marketing, Ergo Green Tourism, and sustainability. Furthermore, green marketing significantly enhances the development of Ergo Green Tourism. This research highlights the importance of integrating green and ergonomic practices into tourism. It provides actionable insights for stakeholders, including MSMEs and policymakers, and suggests further research to refine the model and assess its long-term impact across different regions in Indonesia.

The increasing complexity of organizational environments necessitates a deeper understanding of how management scope and Human Resource (HR) strategies interact to enhance organizational effectiveness. This study examines the integration of management functions and HR practices to address critical gaps in optimizing performance, particularly in dynamic and resource constrained settings. Using the SmartPLS methodology, empirical data was analyzed to evaluate the influence of management scope dimensions and HR strategies on organizational performance. The findings reveal that aligning HR strategies with well defined management functions significantly enhances adaptability, operational efficiency, and employee engagement. Specifically, strategic planning enables organizations to respond effectively to market disruptions, while efficient resource allocation fosters collaboration and productivity. However, challenges such as misaligned priorities, resistance to change, and resource limitations pose significant barriers to successful integration. Addressing these issues through adaptive leadership and innovative management approaches strengthens resilience and promotes sustainable growth. The study underscores the critical role of management HR alignment in leveraging human capital as a competitive advantage. By bridging theoretical frameworks with practical applications, this research provides valuable insights for managers seeking to navigate complex organizational dynamics. The findings highlight the importance of integrating management and HR strategies to foster long term organizational resilience and performance in rapidly evolving business landscapes.

Small medium enterprises (SMEs) provide the basic foundation for Indonesian economic and social development. SMEs employ a large number of the human capital and foster entrepreneurial side of individuals. Based on opportunity approach, SMEs can create high level of human capital and entrepreneurial competencies. This study aimed at explained the relationship between human capital and entrepreneurial competencies on the SME business performance. Study was conducted on SME's in Central Java, Indonesia. Based on quantitative approach, this research used survey instrument by delivering questionnaire. The Statistical Package for Social Science (SPSS) was used to analyze the data. The result showed the significant relationship between human capital, entrepreneurial competencies and SMEs performance. This suggests that SME entrepreneurs should give attention to learning activities. This study's findings contribute to SMEs literature and human capital theory.

The exponential growth of the Web of Things (IoT) is transforming businesses, connecting billions of devices that generate massive amounts of data. However, preparing this data at scale in real time poses significant challenges, including inactivity, transmission capacity constraints, and data blocking in centralized cloud systems. Edge computing has become an urgent solution. It allows data preparation to occur closer to the source, thereby improving operational productivity, reducing idle time, and optimizing transmission capacity. This shift toward local availability reduces the burden on centralized cloud systems, making IoT systems more responsive and robust. This article examines the integration of edge computing with IoT. It highlights the fundamental advances that have made this connection possible. Key applications, such as real-time analytics, vision support, and edge AI, describe how edge computing improves data processing and enhances independent decision-making at the device level. Additionally, we discuss how advances in hardware, orchestration techniques, and machine learning drive the development of edge-enabled IoT environments. By analyzing these current uses, we identify emerging trends that will shape future IoT systems, making them more adaptive, efficient, and resilient to changing data demands. This survey highlights the potential of edge computing to power next-generation IoT systems, providing important insights for businesses looking to support complete control of the devices involved.

Digital transformation is reshaping how organizations create product value and sustain competitive advantage, with technologies like Artificial Intelligence (AI), the Internet of Things (IoT), and blockchain playing a pivotal role. However, few studies integrate the concepts of product value and competitive advantage within a digital framework. This study uses a bibliometric approach aligned with PRISMA guidelines to explore shifts in academic discussions on product value and sustainable competitive positioning in the digital age. Data from the Scopus database (2014-2024) were analyzed using VOSviewer and Biblioshiny R software to identify key research themes and trends. Findings reveal a gap in research that holistically addresses product value dimensions, even though digital technologies have significant impacts. Sustainability is a key theme, yet its integration with digital technologies for sustainable product development is underexplored. This study highlights the need for greater integration of digital technologies and sustainability principles to enhance product value and ensure long-term competitive advantage. It contributes to the field by offering a bibliometric overview of current research trajectories and suggesting future research directions.

Startupreneurs increasingly rely on technology to manage their business, especially in using e-commerce applications and digital business marketing strategies. This research investigates the influence of e-commerce applications and digital business marketing on startup entrepreneur performance. The research method used is an online survey of 150 startup entrepreneurs in Indonesia who are active in various industries. Data was collected using a questionnaire that measures the level of use of e-commerce applications, digital business marketing practices, and startupreneur performance based on factors such as revenue growth, customer satisfaction, and market visibility. The results of the analysis show that the use of e-commerce applications has a significant favourable influence on startupreneur performance. Startupreneurs who actively use e-commerce applications tend to have higher revenue growth and better levels of customer satisfaction. Additionally, digital business marketing strategies were also found to positively affect startup business performance, especially in increasing market visibility and broader market penetration. This research makes an essential contribution to understanding how technology and digital marketing strategies can help improve startupreneur performance. The practical implication of this research is the importance of integrating e-commerce applications and digital business marketing in startup business growth strategies. Steps to improve startupreneur performance could involve investing in digital technology and improving skills in managing online marketing strategies.