Assistant Professor at the Department of International Business at SGH. She received PhD degree in economics in 2018 at the Collegium of World Economy, SGH (thesis title: "Marketing stimuli as determinants of purchase intentions of products labelled with retailers` brands). Between 2014-2015, she was a grantee of the "Scholarships – for science, for development, for Mazovia" financed by EU funds. She graduated from the Faculty of Management at the University of Warsaw (2007) and Postgraduate Studies in Brand Management at SGH (2012). In 2005-2012, she worked in a brand design agency, being responsible for projects concerning the market launch/revitalisation of local and international FMCG brands (e.g. for Dr Oetker, Kraft Foods, Philip Morris and Unilever), as well as the company's strategy and development. Her research interests focus on consumer behaviour, retailer brands, international brand management and internationalisation of companies. She participates in qualitative and quantitative research projects, including the National Science Centre grant. Dr Grudecka is involved in courses related to brand management, international strategy of companies, quantitative and qualitative research methods for master`s studies, courses on postgraduate studies, and courses at the Docoral School at SGH. She is the author or co-author of publications in peer-reviewed scientific journals, chapters in book publications and scienific monographs.