According to recent literature in the field of sustainability, the circular economy (CE) appears to be a thriving opportunity for creating new businesses, although less attention has been paid to the form in which its principles fit into a comprehensive framework that enables companies to design it in a practical way. This paper presents the methodology that has been adopted to pave the way to a coherent reference framework for circular business model innovation and its outstanding design and implementation, taking into consideration the entire value and supply chain. A unique analysis of recent innovations in circular economy models is provided herein, together with an exhaustive analysis of those elements that enable or hinder their implementation. The main interactions among all those critical elements influencing how organisations innovate and operate cooperatively within a CE ecosystem are also evaluated. In addition, a study of five industrial cases in the pulp and paper industry allowed searching for industrial insights and empirical evidence of the relevance of those elements, including observation, document analysis, and interviews. Lastly, the main outcomes of this research are illustrated using the CE reference framework designed when applied to the aforementioned industrial cases, and relevant insights into future improvements are also provided.

Innovation in the circular economy (CE) and the deployment of effective circular business models (CBM) have attracted significant attention in times of growing natural resource scarcity. Despite this widespread interest, significant challenges remain between theoretical innovations and effective CBM implementation in any industrial sector where companies pursue cost-saving opportunities through waste valorisation strategies. Since current methods mislead in terms of the real limitations to designing feasible novel products and services under a circular economy, this study proposes exploring determinants underpinning the organisational resilience of CBMs under a resource efficiency strategy through three case studies. As a result of a co-creation process, the implementation of a CBM framework was built upon empirical data and, thence, a phase-based implementation guide was laid out to assist companies in designing and implementing innovative CBM dealing with the complexity of innovative waste valorisation strategies between the PPI and construction sectors. Relevant findings on managerial and policy recommendations encountered along the demo stage are provided in this paper favouring an effective implementation of CE strategies: the role of technological and non-technological aspects within the CBM, the perspective of the ecosystem and its value proposition, and specific guidelines for the different phases of CBM life cycle.

Analysis of the existing and emerging approaches of circular economy models in PPI” is the first task of the work package (WP) 3 of the PAPERCHAIN project. This WP aims at designing the novel circular economy models of the 5 pilot cases developed within the project.

The present deliverable constitutes the first version of the DMP, a living document which will be updated with new versions in a future, according to the real advances and needs of the project. This deliverable has been developed according to the Template and Guidelines to the Rules on Open Access to Scientific Publications and Open Access to Research Data in Horizon 2020 (Version 3.2, 21st of March 2017).

This animation video summarises in approximately two minutes the most relevant results of the implementation of paperChain's Circular Case.

Poster developed for the IMWA congress, held in Finland in 2017.