Professor Antonia Lyons is the Director of the Centre for Addiction Research at Waipapa Taumata Rau/University of Auckland, Aotearoa New Zealand. She works in multidisciplinary teams to examine the social and embodied contexts of behaviours related to wellbeing and developing pathways towards improving outcomes and reducing inequities. Her work has explored digital media, digital marketing of harmful commodities, drinking cultures and alcohol consumption at different life stages, and across different social groups (including gender, ethnicity, age and socioeconomic status). Antonia is co-editor for the journal Qualitative Research in Psychology, and co-editor of the Routledge book series Critical Approaches to Health.