As an Associate Professor at ATMS SBS Swiss Business School, UAE, I have over a decade of experience in teaching and research. My expertise includes Data Analytics, Business Analytics, Consumer Behaviour, Green Marketing, Environmental Responsibility, and General Management. I am qualified through the UGC-NET and have been recognized as both a Junior and Senior Research Fellow (JRF & SRF). I have published over 100 research articles, including papers indexed in Scopus, ABDC, and Web of Science, and have contributed several books and book chapters. My work also includes patents, copyrights, and consultancy projects. I am proficient in analytical tools such as IBM SPSS Statistics, AMOS, E-Views, STATA, and PLS-SEM. I have received multiple academic awards, including the Best Research Award, Young Academician Award, and Young Scientist Award, and have supervised undergraduate, postgraduate, and doctoral research projects.