The citrus industry has grown substantially, supported by increasing trade and consumption driven by the distinctive sensory and nutritional qualities of citrus fruit. As consumer awareness is increasing, quality has become a central focus in the market. However, citrus fruit quality is multidimensional and is shaped by interactions among genotypes, environment, and preharvest and postharvest management practices. Understanding the attributes valued by consumers is therefore important for developing targeted marketing strategies and aligning value chain (VC) activities tailored to specific market segments. This study systematically reviewed 71 peer‐reviewed articles published between 1984 and September 2022, following the Preferred Reporting Items for Systematic Reviews and Meta‐Analyses protocol. Of these, 58 were biophysical studies, and only 13 were consumer studies covering nine countries. The limited consumer studies identified sensory and eating‐quality attributes, including flavor, juiciness, taste, aroma, sweetness, and ease of eating, as important attributes in Israel, China, and Oman. In contrast, appearance, price, freshness, country of origin, and production method were important to consumers in France, Italy, Spain, the United Kingdom, the United States, and Mexico. Across the biophysical studies, citrus quality was influenced by scion and rootstock varieties, cultural practices, maturity stage, fertilization, packaging, phytosanitary treatments, storage temperature, degreening, coatings, dipping, and with‐leaf storage. These findings highlight the need for market‐specific consumer research and coordinated VC practices to produce, maintain, and deliver citrus attributes valued in intended markets.