Dr Aysa Siddika is currently a Postdoc Research Fellow at Multimedia University (MMU), Cyberjaya, Malaysia, under the Centre for Consumer Research and Education. She received her PhD from International Islamic University Malaysia in Business Administration. She has over eight years of industrial experience in risk management and operations management in the commercial banking sector. Her research interest covers financial risk management and operations management. She can be contacted at aysa.siddika@mmu.edu.my.