Badar Nadeem Ashraf

Dr. Badar Nadeem Ashraf

Jiangxi University of Finance and Economic
orcid

Research Focus & Metrics

Academic Career Length

13Years (2014-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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1 December 2020 in Research in International Business and Finance
Verified
Journal Article
Closed access
Badar Nadeem AshrafBadar Nadeem Ashraf
Badar Nadeem Ashraf

1 September 2020 in Journal of Behavioral and Experimental Finance
Verified
Journal Article
Closed access
Badar Nadeem AshrafBadar Nadeem Ashraf
Badar Nadeem Ashraf

1 October 2019 in Journal of Financial Stability
Verified
Journal Article
Closed access
Badar Nadeem AshrafBadar Nadeem Ashraf
Badar Nadeem Ashraf
YSYinjie Shen
Yinjie Shen

1 April 2017 in Journal of Financial Stability
Verified
Journal Article
Closed access
Badar Nadeem AshrafBadar Nadeem Ashraf
Badar Nadeem Ashraf

1 May 2016 in Research in International Business and Finance
Verified
Journal Article
Closed access
Badar Nadeem AshrafBadar Nadeem Ashraf
Badar Nadeem Ashraf
CZChangjun Zheng
Changjun Zheng
SASidra Arshad
Sidra Arshad

HQHaroon Qasim
Haroon Qasim
LYLiang YAN
Liang YAN
Rui GuoRui Guo
Rui Guo
ASAmer Saeed
Amer Saeed
Badar Nadeem AshrafBadar Nadeem Ashraf
Badar Nadeem Ashraf
Consumption values and self-identity are the essential antecedents of consumer sustainable behavior. By integrating the theory of consumption values and self-identity approach, this research explores the relationship among consumption values (functional, social, conditional, epistemic and emotional), environmental self-identity and the behavioral intention to consume organic food. The data was collected from 406 organic food consumers through a structured questionnaire in Lahore (Pakistan). Using the PLS-SEM approach, we find that conditional value, emotional value, epistemic value, and functional value quality have a significant positive influence on consumers’ behavioral intention to consume organic food. We further find that environmental self-identity significantly mediates the structural relationship between consumption values and the behavioral intention to consume organic food. Our results imply that the interventions targeting environmental self-identity are a promising way to promote sustainable consumption behavior. Our findings also have important implications for the development of the organic food market based on consumption values and self-identities.