The big questions that drive my research are: How is human eating behavior shaped? More specifically, what are the contributions of homeostatic (need for energy) and hedonic (need for pleasure) drivers to human eating behavior? How do the endocrine and neural signals translate to subjective experience? How do these signals shape healthier eating behaviors, and how can they be utilized to do so? To answer these questions, my research focuses on “appetite”, which is the desire to eat food, sometimes due to hunger, but often due to pleasure. I have approached the investigation of “appetite” from three essential perspectives: 1. Understanding the appetite response. 2. Developing the means to measure appetite. 3. Strategies (intrinsic and extrinsic) to affect appetite. This approach has allowed me to conduct a broad range of research, from fundamental research to applied and action research. Methodologically, I am motivated by connecting sensory and consumer science to other scientific disciplines; recently, these have been neuroscience and endocrinology.