With an academic career in Marketing spanning more than two decades, my research focuses on consumer behavior, digital marketing, e-commerce, neuromarketing, sustainability, and digital transformation. I hold a PhD in Marketing and a Habilitation in Marketing and am affiliated with “1 Decembrie 1918” University of Alba Iulia, Romania, and the West University of Timișoara. Throughout my academic career, I have contributed to national and international research projects and collaborations and published extensively in Web of Science- and Scopus-indexed journals. My involvement in the international academic community also includes reviewing and editorial activities for scholarly journals. Current research interests bring together marketing, sustainability, and technological innovation, with particular emphasis on digital consumer behavior, online customer experiences, and sustainable business performance.