Prof. C. Michael Hall is Dean's Chair in Marketing, Sustainability & Society at the Massey University Business School, Albany, New Zealand, based in Auckland. Editor of Current Issues in Tourism and Field Editor of Frontiers in Sustainable Tourism His PhD is in geography from the University of Western Australia, from which he also has an honours degree in politics. His master's is from the University of Waterloo, Canada, in geography/resource management. He is currently Visiting Professor and Docent in Geography, University of Oulu, Finland; a Visiting Professor in the Department of Marketing & Tourism, Linnaeus University, Kalmar, Sweden; Research Fellow, University of Johannesburg, South Africa; and an Adjunct Professor at Sunway University, Malaysia. He is also a frequent visitor to the geography department at Umeå University. Prior positions in Australia, New Zealand, and elsewhere include Professor in Tourism at the University of Otago where he was also head of department for six years; Professor in Marketing & Tourism at the University of Canterbury, Christchurch; Professor of Tourism & Service Management at Victoria University of Wellington; Visiting Professor at Sheffield Hallam University, UK and Centre for Tourism Studies, University of Eastern Finland; and the Department of Service Studies, Lund University Helsingborg; Eminent Professor, Kyung Hee University, Korea; and Honorary Professor in the Department of Marketing, Stirling University, Scotland.