Diego Tapia Núñez received his master’s degree in marketing management in 2017 from the Universidad Católica de Santiago de Guayaquil (UCSG) and is currently pursuing a Ph.D. in communication and strategic marketing at Universidad Anáhuac México. He has been a faculty member at the Universidad Estatal de Milagro (UNEMI) since 2018 and served as Coordinator of Continuing Education at UNEMI from February 2022 to January 2025. His main research interests include social media marketing, brand image, new audiovisual narratives, and small- and medium-sized enterprises (SMEs).