Effie Simou, PhD, is an Associate Professor of Communication and Mass Media in Public Health at the School of Public Health, University of West Attica, Greece. She has extensive teaching and supervisory experience in undergraduate and postgraduate programs, with responsibility for modules in public health policy, communication, mass media and public health, health marketing, leadership, negotiation, and conflict management in healthcare. She has supervised more than 70 theses in these fields and has delivered over 200 lectures on related subjects. Dr. Simou coordinated the first National Public Health Action Plans (2008–2012) for the Greek Ministry of Health and led major national communication campaigns such as “Med and Me,” “Decision Aid,” and “Pain Free.” Her research interests include doctor–patient communication, shared decision-making, health and media literacy, misinformation and risk communication in public health, and negotiation skills in healthcare. Her work is distinguished by a sustained commitment to bridging science and society, fostering critical thinking and accountability in public health, and empowering vulnerable populations through equitable access to information and participatory decision-making.