PhD candidate in Soil and Food Sciences at the University of Bari Aldo Moro, specialising in the economic valuation of the wine sector. My research explores consumer preferences, sustainability, producers' aspects and pricing mechanisms within the wine value chain, with a particular focus on sustainable and novel wines. I employ advanced econometric and experimental methods such as Hedonic Price Modelling, Discrete Choice Experiments, Theory of Planned Behaviour and Latent Class Analysis to provide insights into producer strategies, consumer behaviour, and policy implications for the agri-food sector.