Gheorghe Epuran is a full professor at the Transilvania University of Brasov, Romania. He is a graduate of the "Al.I.Cuza" University of Iasi, and his doctorate followed him at the Academy of Economic Studies in Bucharest, in the field of Marketing (1997). He is the author of several books in the field of marketing and the author of over 100 papers published in scientific journals or presented at conferences in Romania and around the world. The areas of interest are communication marketing, online marketing and social media mix, tourism marketing, sustainability and marketing, strategic marketing and marketing research related to these fields. He has been a Ph.D. supervisor at the Transilvania University of Brasov, in the field of Marketing, since 2009.