The world of Image is a fertile, multidimensional world, with a variety of fields, which includes many aspects, as well as many negative aspects. As I have now become the most important media and advertising in the world, as it occupies most of our councils, there is almost no empty house, shop, restaurant, whether they are of a personal, artistic or public nature unless the display screen was the first His assets, which makes her the guest who accompanies us almost everywhere. At the same time, we sit and listen to it while we are powerless, affected by what it serves us, whether directly or indirectly. For this, the research problem boils down to the lack of a clear methodology that can be used to understand the mechanism of the recipient's perception of the artwork, especially the interior design when viewed, analyzed and tasted.And the research aims to define a clear methodology that can be used to understand the mechanism of the recipient's perception of the optical image that he watches, analyzes, and tastes through it the artwork, especially the interior design.The research will address the study and analysis of the factors affecting visual perception of the content of optical images, and then clarify the concept of perception in detail, and address the physiological aspect and the semantic signs on which the perception and perception of the optical image depends, in addition to a review of the most important psychological theories in the field of visual perception and image understanding Optical, as well as clarify the mechanism of the eye's vision of the image physiologically, and its awareness of the different bodies and shapes and how they understand the semiotic implications of the optical image to help communicate the design ideas that the interior designer wants to the recipient.One of the most important findings of the research is that it is necessary for researchers in the field of the optical image, especially (interior designers) to understand the cultural codes included in them, so that they reflect the features of the local cultural identity and the design entities required, otherwise the contradictory codes that can be mistakenly understood from the optical image can lead To a modification or change in the behavior of recipients according to their awareness of the new codes and contents are wrong, and thus the message of the interior designer does not reach the recipient as required, which also affects his awareness of the designs he sees through the optical images presented by the interior designer

This study investigates Palestinian undergraduate arts and design students’ attitudes towards generative artificial intelligence (GenAI) and examines the factors influencing their willingness to adopt these technologies in learning contexts. Data were collected from undergraduate students using an online survey and analysed through descriptive and inferential statistics, including chi-squared tests and regression analyses. The findings indicate that while students generally view the use of GenAI for academic tasks positively, its adoption is hindered by ethical, infrastructural, and cultural concerns. Notably, the results show a strong direct relationship between GenAI usage and perceived benefits (β = 0.66) and a moderate link between usage and challenges (β = 0.33). Although challenges weakly but significantly predict benefits (β = 0.12), a mediation analysis suggests that overcoming these challenges can facilitate additional gains (β = 0.04). Moderation effects reveal that more advanced students perceive challenges as less beneficial (β =–0.12) but experience an enhanced effect of usage on perceived benefits (β = 0.21). These outcomes underscore contradictions between students’ enthusiasm for GenAI and their actual adoption of such tools, highlighting the need for robust policy guidelines, educator training, and supportive infrastructure. Addressing ethical concerns, promoting AI literacy, and ensuring equitable technology access emerge as pivotal strategies for maximising GenAI’s transformative potential. Future research should investigate the long-term influence of GenAI on learning outcomes and further refine frameworks for its responsible and effective implementation in higher education.

This study investigates Palestinian undergraduate interior design students’ attitudes toward generative artificial intelligence (GenAI) and examines the factors influencing their willingness to adopt these technologies in learning contexts. Data were collected from undergraduate students using an online survey and analysed through descriptive and inferential statistics, including chi-squared tests and regression analyses. The findings indicate that while students generally view the use of GenAI for academic tasks positively, its adoption is hindered by ethical, infrastructural, and cultural concerns. Notably, the results show a strong direct relationship between GenAI usage and perceived benefits (β = 0.66) and a moderate link between usage and challenges (β = 0.33). Although challenges weakly but significantly predict benefits (β = 0.12), a mediation analysis suggests that overcoming these challenges can facilitate additional gains (β = 0.04). Moderation effects reveal that more advanced students perceive challenges as less beneficial (β = –0.12) but experience an enhanced effect of usage on perceived benefits (β = 0.21). These outcomes underscore contradictions between students’ enthusiasm for GenAI and their actual adoption of such tools, highlighting the need for robust policy guidelines, educator training, and supportive infrastructure. Addressing ethical concerns, promoting AI literacy, and ensuring equitable technology access emerge as pivotal strategies for maximising GenAI’s transformative potential. Future research should investigate the long-term influence of GenAI on learning outcomes and further refine frameworks for its responsible and effective implementation in higher education.

تعتبر وحدات التطريز الفلسطيني أحد أهم عناصر التراث الثقافي الفلسطيني، لانها تعبّر عن تاريخ وهوية الشعب الفلسطيني. وتحمل معاني و دلالات بصرية غنية تعكس الهوية الثقافية والانتماء الوطني للشعب الفلسطيني. وتعمل على تأكيد الهوية الثقافية والحفاظ على التراث الثقافي للأجيال القادمة.ترجع أهمية البحث كونه يساهم في فهم المعاني والدلالات البصرية التي تتمع بها وحدات التطريز الفلسطيني مما يعزز تمسك الشعب الفلسطيني بالتراث الثقافي والهوية المحلية في وجه التحديات الحديثة.ويهدف البحث إلى دراسة مدى تأثير الدلالات البصرية لوحدات التطريز الفلسطيني في تأكيد الهوية الثقافية الفلسطينية. سيتم تحليل وحدات التطريز الفلسطينية ودراسة الأنماط والزخارف المستخدمة بها وفهم المعاني والرموز التي تعبّر عن التراث الثقافي للشعب الفلسطيني.فمن خلال البحث، سيتم التركيز على أهمية التطريز الفلسطيني كفن شعبي وتحليل دوره الفاعل في تأكيد الهوية الثقافية والانتماء الوطني للشعب الفلسطيني وتعزيز الوعي بقيمته الثقافية والتاريخيةتتلخص أهم نتائج البحث، بأن التطريز الفلسطيني يمكن أن يلعب دورًا مهمًا في تأكيد الهوية...