Professor Hebatallah Ahmed Mokhtar Taha Ahmed is Manager of the Tourism & Entertainment Project Management Program at the Applied College of Prince Sattam bin Abdulaziz University (PSAU), Saudi Arabia. She holds a PhD in Tourism Management (2014) from Fayoum University, Egypt, where her research pioneered climate change impact studies on Egyptian tourism. With extensive international academic leadership, she served as Department Head at Northern Border University (KSA, 2015–2020) and Assistant Professor at IUM University (USA, 2021–2022). A prolific researcher in sustainable tourism and cultural heritage, she co-authors high-impact Scopus-indexed publications exploring AI-driven marketing, transformational entrepreneurship, and cultural identity in tourism. Her expertise spans tourism psychology, e-learning, crisis management, and curriculum development, with recognition as an ICDL-accredited trainer (UNESCO) and contributor to AACSB accreditation initiatives. She is an active reviewer in many international journals, actively designs academic programs, supervises graduate theses, and leads workshops on research innovation and e-marketing strategies. ORCID: 0009-0005-1013-3338 Scopus ID: 59756478100 Google Scholar: https://scholar.google.com/citations?user=SfjGaVkAAAAJ&hl=ar