Dr. Iryna Heiets is Senior Lecturer in Aviation at RMIT University and Program Manager for BP 070 Bachelor of Apply Science (Aviation) and BP284 Bachelor of Applied Science (Aviation) / Bachelor of Business. Iryna’s research focuses on air transportation management, aviation strategy, economics, coopetition strategy, airline marketing and operations. Iryna received her Ph.D. from National Aviation University (Ukraine), where she studied in Bachelor's and Master's programs and then she was working as an Assistant and Associate Professor at the Department of Air Transportation Management leading a major redevelopment of the program. Prior to coming to RMIT University, Dr. Iryna visited Université de Montpellier in France as a Post-doctorate and improved her qualification at Embry-Riddle Aeronautical University in the USA studied E-business. She had been granted the Ministry of Education and Science of Ukraine (Kyiv, Ukraine, 2014), European Commission grant (Brussels, Belgium, 2015), Global Business Innovation fund at RMIT University (Melbourne, Australia, 2019) and Ukraine-Australia Research fund of the Australian Academy of Science (Canberra, Australia, 2023). Dr. Iryna also served as a guest lecturer at Sumy State University and National Aviation University. She has a strong research collaboration with Qatar Airways and Singapore Airlines. She coordinates and teaches about six courses in Melbourne, Singapore, Vietnam and Hong Kong.