As to contribute to the literature on entrepreneurial intention, a survey was conducted on a sample of Croatian students and their entrepreneurial intentions, by using Ajzen's (1991) theory of planned behaviour. This theory determines intention through attitudes, behavioural control (self-efficacy), and social norms. Additional four determinants were investigated: role models, education, needs for achievement, and propensity towards risk. We propose that individuals exposed to role models and entrepreneurial education, as well as those who have a higher level of need for achievement and propensity towards risk, are more likely to set up a venture. The survey was conducted at the Faculty of Economics, Business and Tourism, University of Split, Croatia and the obtained data were analysed by using the structural equation modelling technique. A total of 160 survey responses from students were obtained. It was found that attitudes and propensity towards risk positively affect entrepreneurial intention. Surprisingly, self-efficacy and social norms, in addition to role models, education, and the need for achievement, failed to produce a significant effect on entrepreneurial intention.
30 December 2017 in Communication Management Review
The development of entrepreneurship skills for next generation of students is a priority for Latvian Ministry of Science and Education (LMSE). In order to promote the development of students' innovation and entrepreneurial abilities, the LMSE has developed a new model of student grant system, which was supported by the Cabinet of Ministers. The new efficient methodology approach for entrepreneurship skills development from a school by the higher education level and promotion of business development skills on the next education stages is the aim of this paper. The paper describes an approach that combines Project Based Learning method applied for the acquisition of product prototype design and planning skills by the students of electrical engineering branch. The work is based on the principle that the complexity of entrepreneurship, entrepreneurial competences and the ability to find a universal set of personal characteristics and environmental factors that would classified one individual as entrepreneur.
Disaster-resilient solutions are those realistic, time dependent and policy driven processes to enable technical solutions working even in the case of a disaster. Two issues are tackled within this paper, what are the eHealth IoT solutions for disasters and analyze if these eHealth IoT solutions can be disaster-resilient. We present a scenario when eHealth IoT solutions can be used to manage the consequences after a natural or any other disaster as a kind of a technology-enabled crisis management. Consequences occur when the existing policies allow unpreparedness, unprotectedness, and inability to respond effectively. Technology-enabled disaster resilience, in our case, is a way-out strategy using an eHealth IoT solution. We introduce a new IoT eHealth solution to be used in an emergency after a disaster. However, the design of this solution should be also disaster resilient, without dependence on infrastructure that might be also exposed to a disaster. The corresponding architecture and solution are described and their properties analyzed.
This study explores how small family wineries in the Croatian Split-Dalmatia County integrate social media into their marketing and business strategies, focusing on the interplay between tradition, family identity, and digital innovation. Utilising a qualitative methodology, semi-structured interviews were conducted with winery owners to explore their use of social media platforms, their sales and distribution strategies, and their perceptions of Croatia’s EU membership. The results show that social media, particularly Facebook and Instagram, serve as highly personalised, low-cost marketing tools, predominantly managed by younger family members and used to convey authenticity, family heritage, and local identity. Despite limited resources and professional marketing expertise, these wineries take an intuitive, do-it-yourself approach and rely on direct customer relationships, storytelling, and experiential offerings to drive loyalty. While EU membership is generally seen as beneficial for tourism and funding opportunities, bureaucratic complexity remains a significant obstacle. This study highlights the importance of leveraging cultural heritage for digital content and emphasises the need for targeted policy support to improve digital competencies and reduce administrative barriers. These findings contribute to a deeper understanding of how family-run SMEs can gain and sustain competitive advantage by blending tradition with digital marketing practices in a rapidly evolving business environment.