John Duffill is the Managing Director of John Crop Development International Ltd and CEO of John Crop Development Vietnam Ltd, with over 30 years of experience in agricultural and food production industries across various regions, including Asia, South America, Africa, and Europe. His expertise includes international value chain specialisation, technical consultancy, and project management. He has significant achievements in the development and export of exotic fruits, the implementation of digital traceability systems, and the design and management of food production facilities. John has led and contributed to numerous international projects, including collaborations with UNIDO, Canadian/Vietnamese government initiatives, and private sector developments, such as commercialising own-brand products and establishing new factories. Throughout his career, John has held senior positions in multiple companies, where he was responsible for technical consultancy, operational management, and process optimisation. John's extensive experience in implementing quality control systems and ensuring compliance with global standards underscores his commitment to ensuring high standards