Vertical farming is considered to play a crucial role in future food supply. Until today, the high amount of electrical energy required for artificial lighting has been problematic in this context. Various possibilities for increasing efficiency through adapted lighting conditions have been and are being investigated. However, comparably little attention is paid to increasing utilance, i.e., the amount of photons that can effectively be used by the plant. In this work, a novel targeted lighting strategy is therefore proposed that allows for a dynamic adaptation of the luminaires’ light distribution to match the effective crop size at each stage of plant growth in a fully-automated manner. It is shown that the resulting utilance can significantly be increased compared to standard full-coverage lighting. Moreover, it is found that the proposed strategy is likely to consume less than half of the electrical energy usually required for the latter. An additional increase in system efficiency can be prognosticated and the potential energy savings are estimated based on assumptions of future LED generations derived from literature.