Jeremy is Professor of Social Sciences and Applied Health Research at The Centre for Academic Primary Care (CAPC), Bristol Medical School. He is Intervention Optimisation and Implementation Theme Lead for NIHR Health Protection Research Unit (NIHR HPRU) in Behavioural Science and Evaluation. He co-leads the Behavioural and Qualitative Science Team for National Institute for Health Research Collaborations for Leadership in Applied Research Collaboration West (NIHR ARC West). His is also co-director of the Sexual Health Improvement Programme (SHIP) Health Intergration Team. Jeremy is a social scientist with a background in psychology. He uses a range of qualitative and mixed method approaches in the development and evaluation of complex interventions/health services. He has an interest in developing pragmatic and collaborative intensive qualitative methods to support more effective implementation of healthcare innovation. He has expertise in the integration of qualitative methods with randomised controlled trials to improve their design and conduct.