José Alejandro Aristizábal Cuellar earned a BS in Psychology from the University of Salamanca, and two Master’s degrees in Behavior Analysis and Advanced Research in Psychology from institutions in Spain. He received his PhD in Psychology from the University of Jaén in 2015, with a thesis awarded Cum Laude and international mention. He is currently a Research Professor and Project Director at Fundación Universitaria Konrad Lorenz. His work in basic and consumer psychology has resulted in multiple international publications and conference presentations. He has received awards such as the Extraordinary Doctorate Award (2019) and the Distinguished Professor Award for Sustainable Behavior Change (2024). His research interests include sustainable consumer psychology, behavioral change, and misinformation processing.