One of the possible solutions of rural development is rural Digital Innovation Hubs (DIHs). Rural DIHs represent an efficient way of improving local environments in a more sustainable way, by affecting local businesses, people and local authorities. The purpose of this paper is to analyze the concept of a rural DIH by exploring the following elements: business model, digital technology and competences, and the policy instrument. We investigate the above-mentioned conceptual elements by conducting a literature review study and synthesizing the findings. Additionally, we provide a case study of the Divina Wine Hub Šmarje as an example of a rural DIH, whose activities are aimed at supporting rural businesses and individuals. The results show that a rural DIH does have a positive impact on local businesses, in particular regarding their sustainability aspect. The local DIH explained in the case study provides possibilities for local businesses to use innovative technological solutions, by supporting them with the right technological equipment and skilled people. From an economic point of view on sustainability, this resulted in business processes optimization, cost reduction, employment opportunities, as well as the strengthening of sustainable consumption and marketing for the winegrowers. Furthermore, it adds to environmental sustainability by adequately assessing the conditions in the vineyards to determine the optimal time and location of effective action, resulting in reducing the environmental footprint. All of this together also contributes to social sustainability by providing fairer distribution of social opportunities and digital inclusion. In this manner, we conclude that rural DIHs should be part of the Smart transformations of rural areas and included in rural development policies.

Digital transformation is increasingly recognized as an important enabler of sustainable development and competitiveness in small- and medium-sized enterprises (SMEs). However, evidence on how different dimensions of digital transformation relate to the achievement of Sustainable Development Goals (SDGs) remains limited. This study explores the relationship between digital transformation and selected Sustainable Development Goals (SDGs) using an explanatory sequential mixed-methods design, in which quantitative findings informed the subsequent qualitative exploration and interpretation of managerial perspectives. The quantitative phase combined data from Eurostat’s ICT Usage Survey (2020–2024), including 60 sustainability-related indicators, with an analysis of the relationship between the Digital Economy and Society Index (DESI) and selected SDG indicators across 27 EU member states using Spearman’s rank correlation. The quantitative analysis suggests that Slovenia performs close to the EU average in overall digitalization, while significant associations were identified between digitalization and SDG 9. The qualitative phase consisted of semi-structured interviews with managers from ten Slovenian SMEs from different sectors. The findings indicate that managers perceive digital technologies, process digitalization, data-driven decision-making, and employee digital competencies as important contributors to sustainability-related outcomes, particularly in relation to SDG 8, SDG 9, SDG 12, and SDG 13. The study contributes to the literature on sustainability-oriented digital transformation in SMEs by integrating quantitative benchmarking with managerial perspectives. The findings highlight the importance of organizational capabilities, digital competencies, and strategic alignment in translating digital transformation initiatives into sustainability-related outcomes. The results provide practical implications for SMEs and policymakers seeking to support sustainable and digitally enabled business development.

Digitalization of European enterprises is a prerequisite for their long-term success and competitiveness. Within the framework of the European Green Deal and the United Nations Sustainable Development Goals (SDGs), digitalization is increasingly linked to key objectives such as Decent Work and Economic Growth, Industry, Innovation and Infrastructure, Responsible Consumption and Production, and Climate Action. This study examines the level of digitalization in European small and medium-sized enterprises (SMEs), with a particular focus on Slovenia. It evaluates the position of Slovenian companies relative to the EU average and explores the relationship between digital maturity and the achievement of sustainability goals. The research combines qualitative and quantitative approaches. In-depth interviews with SME managers were used to identify key digitalization parameters, which guided as the basis for selection of relevant indicators from the Eurostat survey on ICT usage (2020–2024). In total, 558 indicators were analysed at the country level, with a subset of 60 sustainability-relevant indicators examined in detail. Additionally, the study analyses the relationship between the Digital Economy and Society Index (DESI) and the SDG Index across EU Member States. These findings contribute to a better understanding of the role of digitalization in the context of sustainable development.